news Understanding Domain Authority...

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To understand how domain authority works, it’s helpful to put it into the larger context of SEO. When you search for something on Google or Bing, you get a list of results – but how are those results determined? To put it simply, search ranking factors are what decide why a particular website ranks well (or not) for particular words or phrases.

Once Google did away with external Page Rank, domain authority became a more important metric. Domain authority for law firms is essentially a measurement that shows whether their website is trusted among other websites based on the links to them. How “trusted” a site is related to link quality (mentioned above). Not all links are created equal. For example, the value placed on a link to a law firm’s site from another site is on an exponential curve. Simply put, some links are worth more than others...

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