.tv UK and .tv

[equity78]

For those in the UK discuss what you see going on with the usage and acceptance of the extension in your region.

 

[mckennaronnie]

I see .tv's used EVERY single day.
Between 25-50% of TV Advertisements use a .tv address.

Many of our major media sites use .tv's as their main sites are spend all day saying 'to see ____ then go to xxxxx.tv'

So many positive signs in how .tv's have been used in the UK for many years now, the public know & understand instantly what a .tv is now.

This is why i laugh when i hear some domainer, domain bloggers say that for .tv to really take off then it needs Endusers & Major Brands to start using .tv domains, in the UK that arguement went out of the window years ago.

 

[discovernow]

25-50% that is awesome. In the united states, I may not see even 5%.

 

[equity78]

Thank you Ronnie and you can use this thread to update and discuss .tv in the UK.

 

[mckennaronnie]

25-50% that is awesome. In the united states, I may not see even 5%.

It is a bit of a guess but 25 - 50% sounds about right to me.
in 2006 or ealy 2007 it would of been nearer 10 - 20% i think but lately we have seen either a trend for companies to rebrand their main page to a shorter, more brandable .TV or companies to use a .tv site purely on the advertisement but it then to redirect to .com.

Just in the last few hours i seen these 2 advertised on TV
Pontins.tv
SkillsTrain.tv

The Channel i was watching when i seen these Ads was Scottish Television who of course have STV.tv as their homepage.

 

[jeffoverman]

The uk market is so far ahead of everyone else imo.by the sounds of things the USA market is probably 3 years behind compared to uk market.

Congrats all my uk friends. Keep cranking things out and brand your geos. Should be fun years ahead for us in the USA and will be watching the uk with fun stuff happening and members here.

 

[StoneRoses]

I would back up Ronnies assesment and say that 25%-50% is about right.

I see at least 3-4 every day, even more when i am at home channel hopping which i normally do.

Here are the ones i saw yesterday


information.tv
countrychannel.tv
five.tv
latics.tv
xleague.tv
party-people.tv
rockworld.tv

Also there was another,something to do with a wine shop or something like that and anther for one of those compilation albums.

I havent included Liverpoolfc.tv or gm.tv as i didnt see them yesterday, but they are 2 of the most well known.

 

[Coopey]

I would have guessed it was a bit closer to 30% for tv advertisements, but I can believe it's in the sort of range Ronnie has mentioned. I've hardly watched television this year- but the time I did, there were three commercials and one was for Center Parcs (centerparcs.tv).

Something I remember noticing early last year was a few of loan/finance companies and training/skills companies were using .tv in their tv advertisements, but the domains directed to the .com/.co.uk (they use the domains to track the effectiveness of tv advertising). I'm trying to remember which they were so I can post them as examples.

Bob mentions gm.tv above- for those that don't know this is essentially one of the main breakfast television shows in the UK (it's actually a channel sharing the channel 3 slot with ITV1), and gm.tv is displayed in the corner for about 3 hours every morning. As well as being the site they read out every time they want the viewers to enter a competition or send in their opinion- I would have guessed a few million viewers but have just tried to 'google' the numbers and it seems to be 1.05million - either way that's a lot of exposure.

 

[mckennaronnie]

Just seen another .tv on UK Television Ad, i had seen this one a number of times but struggled to remember it as it's a long, ugly, hyphenated domain:

www.passionate-about-fitness.tv

You can see their TV Ad with the .tv domain shown right through it HERE:
www.passionate-about-fitness.tv/watchthis.php

There is also another one on all the time for a cosmetic surgery company in London but the exact url i keep forgetting, everyone in the UK keep an eye out for it!

 

[discovernow]

In all due respect to the experts on DNJournal.com cover story it seems .tv get's no respect at least in the United States. Here is my response to the following:
---------------------------------------------------------------------------
Ron,

Great cover story and I read it 2x what each speaker had to say.
I agree with about 90% of what was said, and I think Rick hit's it right on.

However, Andrew Miller quoted the following:
__________________________________________________ __________________
Miller continued..."And, we need to stop diluting the market with TLD's that continue to be money making vehicles for the industry. I ask you all, to spend one week listening to the radio and looking at outdoor advertising while you drive, watching prime time TV, and observing all media over that week timeframe and at the end, add up the percentage of the hundreds of millions of advertising spent that week was .com, and what percent was any other TLD, years into .tv, .biz, .us etc. The results will be telling and likely 98 + percent .com and the rest .org."
__________________________________________________ ________________

He is right about diluting the market with TLD's but is wrong about 98% .com and the rest .org if you look at the internet worldwide. (Maybe in the United States only) For example, 25%-50% of the tv ads in the UK are .tv names now and growing. My portfolio consist of about 90% .com but I look at the trends worldwide and I am getting a lot of traffic from other tld's, such as Spain.tv, Europe.tv, etc.

I think Divyank Turakhia sums it correctly by the following quote:

__________________________________________________ _______________
"For long-term investors, I would highly recommend buying generic domains within ccTLDs. Several countries will see significant growth in internet penetration and ecommerce across the next 2-3 yrs. Identify such countries and buy as many generic domains as possible. Holding these domains for 4-6 yrs would likely yield very high returns at a very low risk."
__________________________________________________ ________________
_____________________________________________________________________
Thanks, Jim

 

[mckennaronnie]

Jim, everything i hear from the Us domainers is nothing like how things ar ein the UK (and Europe judging by what others have told me)

Glad i spent most of my time & money buying Geo's in Europe. %%-

 

[Len]

Don't want to get off topic but just want to throw my observations into the mix as I am a former Brit living in North America.

Europeans are open to change, they embrace new ideas more easily than North Americans. They thrive on challenges and risk, the European Union is itself a prime example.

They also, whilst recognising the EU, still believe in their own countries indentity, this is clear by the use of .co.uk, .de, .fr, .es, .it etc.

When it comes to .tv Europeans can also see the fantastic opportunities that the ext provides and are prepared to use it to it's full potential.

On the other side of the pond the opposite applies. A country as large as the United States doesn't even believe in it's own ccTLD - .us!!

They continue with .com because "dot com is king" and "You can only make money with a .com" attitude.

American businesses in general are afraid to step out of their comfort zone and take a risk if there is a possibility that they may make less money -- Everything is money and profit related......... Wonder why we are in this global recession???

So in essence, a country that won't embrace it's own cctld is not going to embrace any other unless it becomes too big to ignore and may dethrone the king....... Oh, and there's lots of money to be made.

 

[Makis.TV]

.org?
here in Greece .org is nowhere, of course Greece is nowhere near US population as well :D but imo it gives an example of how thins are treated in Europe.

Type ins here are betweem .gr and .com then way behind .net and .tv
.tv is very popular among youngsters looking for media and music and adults looking for....hmmmm porn :D

 

[discovernow]

Living in the United States my whole life, I am often amazed some of the things I have heard regarding things. When I bought DescargarMusica.com years ago, (DownloadMusic.com) which could sell for 50K-100K if I sold it today, I heard other domainers at US domain conference tell me that was a waste of money, that spanish speaking people don't use credit cards to buy things online and why would you want to buy a spanish name living in the United States? These were so-called experts at these conferences telling me this. I thought what is with these people, are they living in a cave!!! It's like they though that English was the only language and the world revolved around the United States. Thankgod, I did not listen to them.

The trends are out there, Namepros.com has many people from other parts of the world who knows what is going on. In fact, I think maybe Ron Jackson at DNJournal.com should do a cover story on the top 10 experts from NamePros.com and do there 2009 predictions.

Thanks, Jim

 

[StoneRoses]

From these threads it does appear that we are miles ahead in terms of .TV acceptance in the UK.

I have seen all these today

Park.tv they use crazy ads with park then a number i have seen them use park.tv,park10.tv and now park25.tv, maybe it corresponds to each advert so they can track its success.

Also
Freebets.tv ,
Ronnie O Sullivan had this on his waistcoat during last nights snooker masters final, i have also seen it at several football games on the hoardings.

Hullfc.tv Hull FC Rugby League use this

Bcci.tv Board of Cricket Control India!,always on when India play Cricket at Home,saw it on some highlights

Bid.tv Channel hopping again!!

Rockworld.tv as above, on the music channels on Sky.

 

[mckennaronnie]

Got an Email from Bid.tv after my Mum bought some Xmas present through them, they have the website url on the screen at all times during their show (i believe its 24 hrs a day)

One of the other times we see .tv's on TV is when watching Sport like Bob briefly mentioned (me & Bob have spoke about this often as we are both football fanatics)

In Scotland the 2 football teams from Edinburgh use .tv's, they have them plastered all over the boards that players/managers stand infront of when getting interviewed so on every TV interview the TV viewers see the .tv website url's.
www.Hearts.tv
www.hibernianfc.tv

In England there is www.Latics.tv, i know there are a lot more also.

 

[newBtv]

Most interesting tid bitz of information..

You, Euro cats are a wealth of knowledge !

Keep it comm'n

 

[mckennaronnie]

On Uk TV this morning i noticed another .tv address being used on adverts.
www.Park26.tv & www.Park16.tv (both redirect to .com's)
The same company also uses www.Park.tv on other ad campaigns (doesnt redirect)

I imagine they use slightly different addresses so they can track the results from each individual Ad campaign.

AND

www.belgraviacentre.tv
This company have been running Advertisements on UK TV for months now, the .tv forwards to the .com but for me the important fact is that the .tv is used on every TV Advertisements.

I'm sure i'll add some more soon, .tv's are everywhere in the Uk!
There is definetley some more used on childrens Tv shows here:

Edit: Just remembered one of the kids TV shows that uses .tv, its co-owned by GMTV who of course use GM.tv and have done wonders for .tv in the UK.
www.toonattik.tv

More soon.

IF only more .tv's were developed :hehe: :hehe:

Ronnie

 

[Badger]

Just a small caveat - a lot of TV advertising using .TV is using the extension as a tracking tool.

 

[mckennaronnie]

Just a small caveat - a lot of TV advertising using .TV is using the extension as a tracking tool.

Yeah i agree as i said above, a % is simply about tracking the traffic coming though the Ad's with Park16 & Park26.tv being perfect examples of that.

Though a large % use .tv's as they work well for their branding on TV & for their main websites. Branding power is a big factor for .tv's use. IMHO