In my honest opinion, U-WIRE.com is only valuable to the owners of UWIRE.com and the only reason they would even consider owning it is just to protect the brand and nothing more. If you got lucky they could possibly give you a couple hundred bucks for it but you would have to create a sales letter with a great pitch to protect the brand. Put the name on a wordpress theme and get it to pop up on the first page of Google when U WIRE is typed in and they may buy it just to protect the brand. Even though the concept they have really doesn't need brand protection but thats just my opinion.
1. Anytime you start a brand you never get a domain with a hyphen. I can't remember the last time I saw a successful startup brand with a hyphen.
2. When you do find that perfect domain make sure its a dot com and also buy the hyphen version to protect your brand and if you know the concept is going to be successful definitely buy the other extensions just for brand protection.
3. If you are going to get creative with the spelling make sure you get the alternative spellings also. For example, I would rather brand the domain UWIRE.COM but also own the domain YOUWIRE.COM and just forward it to the brand.
4. Most descriptive style brand domains are taken already so if you have to get a name that does not describe the business don't worry look at examples like MEEBO.COM
5. Long names are cool too. 3 or 4 word names may not be great sellers for domainers but could be amazing for a company name. Look for a twist on a fun saying. I just regged the other day, WHATSTHEBOTTOMLINE.COM, its long but who cares because its catchy and can work for banks, finance, stocks, game shows etc.....and its a saying that I myself have said a thousand times and have heard said a thousand times so who knows what it could be.
6. I think I have already said this but make sure its DOTCOM. You can brand other extensions but just cover yourself. For example, PARTYWITH.ME, may work but also get PARTYWITH.COM and PARTYWITHME.COM and just redirect them to the main brand. Thats for the people who can't remember things well. Stupid domain example but you get what I mean.
7. Make sure whatever business you ever start the name of the company matches the domain name 100%. There is way too many times I have seen a companies domain name not match the business name.
8. Please don't try to brand a DOT NET. LOL
9. You have to understand the times it is "OK" not to have the perfect DOTCOM. For instance if the business is going to be 100% internet based with no brick and mortar store make sure you get the perfect DOTCOM, or as close to it as possible. example would be SHOES.COM, RUNNINGSHOES.COM etc..... but if your main business is a shoe store in a strip mall and the brick and mortar store is your main focus and the internet is used to sell some shoes and maybe have some graphics, phone number, address etc.... its ok to have a name like RUNNINGSHOEWORLD.COM or RUNNERSWORLD.COM or whatever but you get what I mean.
10. Its time for me to go to sleep!!
"disclaimer" This is just my opinion and in no way shape or form does Namepros.com authorize these comments or take responsibility for their actions. LOL LOL