Earlier this year, two unsuspecting tech bros attempted to start an online business in knitting supply sales, assuming it would be easy to “disrupt” a market full of hobbyists and grandmas. They could not have been more wrong.
Serial entrepreneurs Dave Bryant and Mike Jackness bought the domain name Knitting.com in February, hoping to capitalize on the unbeatable SEO and become major players in the knitting-supply space. Within days, however, knitters from around the world had descended on their blog, accusing them of being opportunists, sexists, and worse.
In an interview with Input Magazine, Jackness compared the experience to high school bullying and the Salem witch trials. The pair ultimately deleted their blog post and podcast announcing the venture.
But in the knitters’ eyes, they were the ones being attacked.
read more (daily beast) / Input Magazine
Serial entrepreneurs Dave Bryant and Mike Jackness bought the domain name Knitting.com in February, hoping to capitalize on the unbeatable SEO and become major players in the knitting-supply space. Within days, however, knitters from around the world had descended on their blog, accusing them of being opportunists, sexists, and worse.
In an interview with Input Magazine, Jackness compared the experience to high school bullying and the Salem witch trials. The pair ultimately deleted their blog post and podcast announcing the venture.
But in the knitters’ eyes, they were the ones being attacked.
read more (daily beast) / Input Magazine
