http://www.msnbc.msn.com/id/12759674/
Interesting insights. The author explains how the TV networks will be the first to get it "right" once they finally go online
"....But there’s a different benefit for television — getting out from under the cable and satellite owners. It didn’t take long, for example, for network TV executives to figure out that interactive advertising was going to be controlled by the set-top box.
In other words, if CBS sells an ad where the viewer clicks on Ashlee Simpson’s sweater to buy it, under the current distribution model the cable or satellite company is going to get a cut of the action. With video delivered on the Web, the network could get 100 percent of the deal"
"Ten years after newspapers went onto the Web, print circulation is beginning to drop substantially for many papers, while their Internet properties grow by double digits. On the music side, the value of legal downloads tripled in 2005 even as CD sales fell 7 percent, and neither trend is slowing.
".....It’s only logical to assume that five or 10 years out, the television landscape will see a similar shift. Cable, broadcast, satellite — plus the new telephone company fiber-optic systems — will still deliver lots of video, especially high definition. But both consumer video buying and advertising spending will increasingly move to the Internet."
Interesting insights. The author explains how the TV networks will be the first to get it "right" once they finally go online
"....But there’s a different benefit for television — getting out from under the cable and satellite owners. It didn’t take long, for example, for network TV executives to figure out that interactive advertising was going to be controlled by the set-top box.
In other words, if CBS sells an ad where the viewer clicks on Ashlee Simpson’s sweater to buy it, under the current distribution model the cable or satellite company is going to get a cut of the action. With video delivered on the Web, the network could get 100 percent of the deal"
"Ten years after newspapers went onto the Web, print circulation is beginning to drop substantially for many papers, while their Internet properties grow by double digits. On the music side, the value of legal downloads tripled in 2005 even as CD sales fell 7 percent, and neither trend is slowing.
".....It’s only logical to assume that five or 10 years out, the television landscape will see a similar shift. Cable, broadcast, satellite — plus the new telephone company fiber-optic systems — will still deliver lots of video, especially high definition. But both consumer video buying and advertising spending will increasingly move to the Internet."
