It’s no surprise how important branding is and will be in 2016. According to
Forbes, in 2016 alone, we expect to see branding gone mobile. Not only that, but the hottest content will be user generated. Social becomes the new Internet. Great ever green content, as well as in-depth articles, tutorials and how-to’s are expected to answer real questions and solve real problems. People perform now, more than ever semantic web search queries, so any content (be it text, audio, video, images) should be optimized based on user behaviour. Transparency will be the foundation of any CRM system, therefore brands need to invest more in all the above.