saw this over at sedo, recent case involving Toyota and Lexus domain names.
"a trademark owner must establish three things to show that the use of a trademark amounts to infringement and not fair use:"
1. The product is readily identifiable without the use of the mark;
2. The use of the mark is excessive or goes beyond what is otherwise necessary; and
3. The use misleadingly suggests that the domain is sponsored or endorsed by the trademark owner.
I'd post the link but it's just a little news blurb on sedo's home page.
"a trademark owner must establish three things to show that the use of a trademark amounts to infringement and not fair use:"
1. The product is readily identifiable without the use of the mark;
2. The use of the mark is excessive or goes beyond what is otherwise necessary; and
3. The use misleadingly suggests that the domain is sponsored or endorsed by the trademark owner.
I'd post the link but it's just a little news blurb on sedo's home page.
