domain TooHot.com

[Bert]

Here's one that should generate some interest and I'm wondering what you people think.

Kraft Foods has been leasing this domain since 1999 and have decided not to renew as of 1/1/2004, after which time it will be available for sale or lease to any interested party. I'm wanting to either sell ($20k+), lease ($275./month) or develop a site and am open to suggestion and comments.
Kraft Foods spent thousands of dollars in full page magazine ads, billboards, posters etc. advertising Altoid mints through the site.
There are approx. 300 links at google and quite a few articles.
eg: "...The site, Toohot.com, launched October 1, 1999, and was the focal point of the Cinnamon promotional campaign...The campaign ran through December and generated strong traffic over the three-month period, according to Burke. "It far surpassed our expectation."
http://www.awn.com/mag/issue5.03/5....stinternet.php3
http://www.altoids.com/

Any comments as to value, marketing or web site development would be appreciated and I look forward to a very interesting future for this "old time" .com

 

[Wanda]

Sell it for what ever offer you rec.

goodluck.

 

[Delete]

great name. sell it while its hot

 

[RJ]

Great name and it sounds like you had a great deal on it with Kraft.

For your pricing however, you'll find the market is quite different than it was in 1999 and it will be difficult to find any company willing to put forth that investment again.

 

[redhippo]

20k...is a good deal:v

 

[WhiteLion]

agree with redhippo :D

 

[Wilfredo]

Very nice domain.

 

[Bert]

Thanks for all the feedback. Now my next question is- what would the ramifications be if I were to lease the domain to a wholesale confectioner that sold candies ie Kraft Altoid mints.
Do you think Kraft would be able to go after me because I was "profiting from their goodwill and name"??
Ahh... cyberlaw, something new everyday.

 

[Bert]

Just a very short update on this domain. I've received three inquiries on leasing / purchasing the name with no immediate confirmations.
Thanks again for all the input.

 

[NameCaster]

$5k-$15k
JMHO
Good Luck!

 

[jane118]

nice domain

 

[inflames]

nice 5k-15k
good luck

 

[johnn]

I would sell it!

 

[alldig]

5k max wholesale. If you can get $20000 USD for TooHot.com you would be a fool not to sell it.

 

[Anthony]

Originally posted by alldig
5k max wholesale. If you can get $20000 USD for TooHot.com you would be a fool not to sell it.

I agree, take the money and go on a vacation to some Caribbean island!

 

[DrWho]

$7k +/-

 

[holeinone]

I think investing the money back in the business would be a good Idea.

 

[Anthony]

Originally posted by holeinone
I think investing the money back in the business would be a good Idea.

Or maybe half to the business, half to a vacation? :lol: