Value of Worldwide 3D TV Market Seen at $100bn in 2014
24 January 2011 - The growing worldwide 3D television market is expected to reach a value of $100 billion by the end of 2014, with the US remaining one of the biggest consumer markets, according to a new industry report.
The report, entitled "3D TV Market and Future Forecast Worldwide (2010 - 2014)", highlights that global 3D TV unit sales are expected to grow with a compound annual growth rate (CAGR) of 79.12 percent for the period 2010 to 2014.
The US is likely to remain a key 3D TV market. The US and South Korea's combined market share accounted for 66 percent of total 3D TV unit sales in 2010 worldwide, the report states.
The US 3D TV market is forecasted to cross the $25 billion mark by 2015, and South Korea's market is predicted to near KRW2,500 billion by 2014. In Western Europe, 3D TV sales are expected to grow with a CAGR of 184.9 percent between 2010 to 2014.
The report notes that the key drivers of worldwide 3D TV are seen as being multiple initatives taken by various governments, 3D content broadcasters and 3D TV manufacturers.
In 2010, the FIFA World Cup, one of the world's largest and most-widely watched sporting events, was broadcast in 3D, which helped boost sales of 3D-equipped televisions.
The report, which is divided into six comprehensive parts, also finds that television makers are viewing 3D developments as the next big thing for the 3D TV industry, and expect it to boost sales and interest as much as colour TVs did to black and white entertainment decades ago.