Park it and ride the wave for as long as you can.
Likely the worse that would happen is they demand it back; UDRP it.
Developing it increases the odds they will go after it sooner, and the chance they may skip negotiations, especially if you use it for TV and/or porn, and go straight to lawsuit.
So again, in my view, parking is the way to go to monetize the domain while minimizing risk.
On a related note, I own a domain that happens to be the same as call letters of a major TV station in the Philly area that gets some traffic - and yet to this day the TV station has never once even inquired about getting that domain ...
Digressed a bit, but point is that perhaps they purposedly dropped the call-letter domain you bought because they seek to brand their website with a more memorable name.
Ron
Likely the worse that would happen is they demand it back; UDRP it.
Developing it increases the odds they will go after it sooner, and the chance they may skip negotiations, especially if you use it for TV and/or porn, and go straight to lawsuit.
So again, in my view, parking is the way to go to monetize the domain while minimizing risk.
On a related note, I own a domain that happens to be the same as call letters of a major TV station in the Philly area that gets some traffic - and yet to this day the TV station has never once even inquired about getting that domain ...
Digressed a bit, but point is that perhaps they purposedly dropped the call-letter domain you bought because they seek to brand their website with a more memorable name.
Ron















