Thoughts and a Prediction from a Newbie.

[FirstInLine]

I understand the argument made agains't "brandable" names. I do. However, I do believe that saying they are of little value is based on a fallacy. Brands are everything in business. There are hundreds of thousands of businesses all looking to make they're mark in their respective niche. A great majority are, not only willing to develop and advertise a brand, they're unwilling to rest their fates on the scrap a "catch" phrase might bring their way. Incidental traffic alone does not ensure success. Having a 4 character name versus a 5 character one is not enough. It may be for now but it won't be for long. Not for a business that wants staying power, recognition, and public trust.
I'm aware of the all-powerful search engines and the demands they make on domainers looking for assured traffic. The domain buying guidelines you use now, however, will be a thing of the past in a non-too distant future. The rules will be changed. Key words will play a minor - though not insignificant - role in the way websites are categorized in the future. Internet users, the ones conducting searches, ultimately will be the ones who determine a website's usefullness and where it stands agains't it's peers.

Incoherent four-five letter domains will be shunned by net producers who'd much prefer a coherent, memorable and pronounceable substitute. Even if that means they'd have to venture into the six and seven lettered domains. (Is it really that hard to key in an extra letter?)

In closing, keep these few things in mind;

1. A business invested in its product will not shy away from the costs of promoting it.

2. Don't just learn the tricks; learn the trade. Become a good salesman! Don't undersell a good brand name.

2. Businisses are willing to buy catchy brand names, not merely generic terms that catch.

3. I love redheads. I know redhead.com is a parked website. I no longer go there for my redheads.


That's all I wanted to say. Success to all...

 

[Phronesis]

Here's my problem with "brandable" domains.

1. "brandable" is largely subjective. What you may think is brandable, a company may not.

2. In order to help counter this (in the hopes of making a nice sale on one of your brandable domains), you need many brandable names - perhaps 100's of them.

3. So let's say you now have 300 "brandable" domains. You have a slight chance of selling one sometime if someone happens to agree that it's indeed brandable. Only problem is, you're paying $3,000 / year in reg fees (300 x $10) to take that chance. And if you sell one of your brandable domains for $2,000 you're still down $1,000 for the year. The temptation to buy brandable domains is only there because all the "good" generics are gone. But...

4. Alternatively, you could take that same $3,000 you would have paid in reg fees and buy a lower end 3 letter .com and have a significantly higher chance of flipping it for $4,000 or maybe more.

:imho:

I'm a financial planner. Can you tell?

 

[equity78]

First off any name can be branded takes money, DOMAINERS ar einterested in buying domains to make money off the domains inherent assets NAMELY traffic. Your little rant was nothing more than the opinion of one not mired in any facts because you have none based on anything you stated. EXAMPLE

The domain buying guidelines you use now, however, will be a thing of the past in a non-too distant future. The rules will be changed. Key words will play a minor - though not insignificant - role in the way websites are categorized in the future. Internet users, the ones conducting searches, ultimately will be the ones who determine a website's usefullness and where it stands agains't it's peers.

I always love the people who KNOW nothing just have an agenda that they state as fact.

IF I have the money/marketing and business plan I can make NOPIO.com very well known, its a brand everyone loves but the name before the money/advertising and plan was worth very little