This is How Google Handles New Top Level Domains

[Arpit131]

With the coming of many new generic top level domains (gTLDs), Google would like to give some insight into how these are handled in Google's search.

Here is the complete list of questions published by Google:

Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?

Q: What about IDN TLDs such as .みんな? Can Googlebot crawl and index them, so that they can be used in search?

Q: Will a .BRAND TLD be given any more or less weight than a .com?

Q: How are the new region or city TLDs (like .london or .bayern) handled?

Q: What about real ccTLDs (country code top-level domains) : will Google favor ccTLDs (like .uk, .ae, etc.) as a local domain for people searching in those countries?

Q: Will Google support my SEO efforts to move my domain from .com to a new TLD? How do I move my website without losing any search ranking or history?


Find all the answers in this article published on Official Google Webmaster Central Blog

 

[Alice Wonder Miscreations]

Google's main aim to provide users with results relevant to their query so that the users don't go to bing, which would hurt google's ability to track them and serve relevant advertisements.

 

[NPer]

Google's main aim to provide users with results relevant to their query so that the users don't go to bing, which would hurt google's ability to track them and serve relevant advertisements.

That used to be the case. They are only thinking of domainers these days.

 

[sOliver]

I found http://www.spokaneplumber.xyz/ and it ranks #2 despite a 404

The power of exact match queries is still not completely meaningless as some believe. For example if you wanted to rank Vacations.com for the keyword Vacation Rentals without any links or content just the title tag, Google would rank Vacation.Rentals higher out of the box (no link building, no content).

That's just simple keyword SEO. However, if we use VacationRentals.com to rank for that keyword, Google would still rank Vacation.Rentals higher because the COM is a non-matching string that stands for company. So Google will understand that domain as "Vacation Rentals Company" whereas the other domain simply means "Vacation Rentals" (exact match to the query) and will rank higher.

From that perspective, new gTLDS have a lot of ranking advantages. However we all know this is not the only ranking factor. Googles approach is "brands are the solution" so they will rank VacationRentals.com higher if the content is good and a regular company (contact form, address, telephone, etc) is using it.

There are a lot of "finer details" beginners often miss like putting a phone number on there and letting a form convert. Basic stuff but it matters and then it doesnt really matter whether you own VacationRentals.com or Vacation.Rentals - both are just fine, both for marketing purposes and for SEO marketing as long as you know how to build a company on the internet.

 

[NPer]

I found http://www.spokaneplumber.xyz/ and it ranks #2 despite a 404

I was just joking about that

Who exactly is optimizing their page content for searches relating to "plumber xyz"?

I haven't checked, but I'd take a guess and say the search volume for the term is zero to none.

 

[sOliver]

I was just joking about that

Who exactly is optimizing their page content for searches relating to "plumber xyz"?

I haven't checked, but I'd take a guess and say the search volume for the term is zero to none.

Its actually a great example of how you can optimize new gTLD sites for specific keywords.

 

[JB Lions]

Its actually a great example of how you can optimize new gTLD sites for specific keywords.

You can do that with any extension that's ever existed. Of course with this example, it's a phrase nobody is the world searches for, except people in this thread. You could start a thread in this forum and title it Plumber XYZ and it'll probably be on page 1 within a few hours.

 

[pdevananth]

I just used .club . Do a search with .com and you'll see the high ranking websites

LOL :D

 

[sOliver]

You can do that with any extension that's ever existed. Of course with this example, it's a phrase nobody is the world searches for, except people in this thread. You could start a thread in this forum and title it Plumber XYZ and it'll probably be on page 1 within a few hours.

I am not talking about title optimization. Of course you can start a thread with Plumber XYZ and it will rank highly due to low competition.

But take plumber.com and plumber.xyz both without content, without backlinks just the title Plumber.xyz

Guess what name will rank higher. Plumber.com means plumber.company and not "plumber xyz", hence you will not rank as high in Google with the COM in this case.

You get it? And do you see how I will use that tactic to drive leads for my own business? Take a look at QuinnStreet and what they're doing and steal their ideas, you'll make a lot of money. Why would would they buy Insure.com and Insurance.com for millions? Aside from the business that existed on it that was already driving traffic they also bought it for the exact match that can lower their advertising costs in Google Adwords. Yes, exact match matters a great deal to drive costs down due to a factor called Quality Score.

I am done buying gTLDs now so I can disclose a few tricks and how much type-in traffic they receive over the next weeks. Some cool data to analyze. Fun stuff

 

[cmdomains]

^ pedevanth, isn't it ... funny

 

[JB Lions]

But take plumber.com and plumber.xyz both without content, without backlinks just the title Plumber.xyz

Guess what name will rank higher. Plumber.com means plumber.company and not "plumber xyz", hence you will not rank as high in Google with the COM in this case.

You get it?

Yes, but I don't think you do. It's plumber xyz, nobody searches for that. You think the same will apply for terms that actually get searched. Then you bring up Adsense when it's been posted in this forum which extension actually gets more clicks, you can figure that one out.

"I am done buying gTLDs now so I can disclose a few tricks and how much type-in traffic they receive over the next weeks."

Why would a new gtld get type in traffic?