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domain TheNewYorkCafe.com

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Somertonian

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One of my GEO domains I am trying to price is TheNewYorkCafe.com

Having looked at search volume (18,100 per month) and CPC (£0.91) I thought I could work out a price factoring in a ROI timeframe for the end user of say 6 months and a minimum sale of say $5.

Adopting a conversion rate of 2% of searches would equate to 362 potential new customers spending $5 = $1810. With a ROI of 6 months means $1810 x 6 = $10,860. This would become my price for the domain

The search volume was on the term New York Café and 'NewYorkCafe.com is not owned by a café in New York, but is owned by a café/restaurant in Budapest, Hungary.

So assuming that there are plenty of Cafés in a city the size of New York and a healthy search volume led me to believe this could be a higher value than $500 mooted as average for GEO domains.

An obvious concern would be the high likelihood that the majority of Cafés are small establishments and will not have capacity/cash flow to be able to take this on

I may be way off here, so would appreciate any suggestions.

Thank you for looking at my post.

Kind regards,
Somertonian
 
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I think this domain does not need "The". $xxx valuation
 
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GenericDom
I think this domain does not need "The". $xxx valuation
GenericDomainz,
Many thanks for your appraisal. I agree that NewYorkCafe.com is better but as I mentioned in the opening post this domain name is already taken and is being used for a cafe/restaurant in Budapest, Hungary. This means that TheNewYorkCafe.com can be used to represent a cafe in New York and the term "The" adds a perceived prestige status and with some SEO done on a cafe website to get it to the top of the rankings it could leverage the good search volume and have many new customers.

Kind regards,
Somertonian
 
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