Some of the newer domainers fail to realize that search results really don't mean much in the scope of a domain's value. Traffic, PPC, memorability, length,... are much more important.
Case in point: a silly name such as: abigbook.com would yield over 200 million results for A big book in Google, yet fish.com yields a fair bit less. Fish.com is a million dollar name and abigbook sadly, is not.