The Ultimate Google+ SEO Guide
This comprehensive Google+ SEO guide covers every aspect and angle of Google+ and how it impacts search. My normal TL;DR has been replaced with a Google+ SEO Best Practices section located at the bottom of this post.
I will be periodically updating this post (updated January 23, 2012) as things inevitably change. Please don’t hesitate to comment or contact me with observations or when certain features change. I also thank the many people (on Google+) who helped in the research phase of this guide.
Google+ Search
Most of the attention is on the integration of Google+ in Google search results. However, internal search on Google+ is a fascinating product and lays the groundwork for search integration.
Google+ Search Facets
Google+ search queries return results with a standard selection of facets.
Sometimes Google selects these facets for you. Specifically, it will default to People and pages for many queries. These are generally category or head terms like SEO, Photography, Chef, CEO, Gardening etc. But a query for something like ‘banana bread’ will not return a preselected People and pages facet but just provide an Everything feed of content.
You can select certain types of content using what I call the content facet.
