In 2021, 496 brands had their own custom Internet domain. Despite a hesitant start in the great majority of cases, we are seeing a significant increase in the use of brand domains by the organisations that hold them. The German company Dotzon illustrates this progress in its annual study, which ranks the world’s ten most used brand TLDs.
The 2021 edition we find the brands that regularly use their TLDs, such as .abbott, .weber, .seat, .audi, etc. We note above all that the cards have been reshuffled, which goes to show the determination of several players to fully develop their own digital identity with their brand TLD.
read more / Dotzon.Consulting Study (PDF - Digitale Unternehmensmarken 2021)
The 2021 edition we find the brands that regularly use their TLDs, such as .abbott, .weber, .seat, .audi, etc. We note above all that the cards have been reshuffled, which goes to show the determination of several players to fully develop their own digital identity with their brand TLD.
read more / Dotzon.Consulting Study (PDF - Digitale Unternehmensmarken 2021)
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