strategy The #1 Domain Strategy mistake most Startups make

[News]

Domains are an integral part of this branding process. A bad domain can destroy any momentum that a marketing investment can create.

Most startups can’t afford to acquire the perfect domain when they first get started.

A domain acquisition strategy should be included as part of the company’s growth strategy and marketing plan.

The perfect domain will create a competitive advantage by supercharging any marketing campaign and effortlessly communicating the brand message.

Startups can get away without the acquiring the perfect domain for a while however when they are ready to move to a leadership position it is a must.

Premium domains increase in value and have a very robust marketplace. Brands can sell off domains they no longer need or if things don’t work out. With the global demand increasing and a finite supply of quality domains available the prices will continue to go up.

Most startups seem to make the crucial mistake of not outlining early on their domain acquisition strategy...

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[Bros]

Thanks for sharing, good read.