Would say $50-$100. Good fit with the extension but I don't think it wouldn't mean much to those outside of UK influenced areas. The other issue is the broadness of it. Not sure what it would really be used for.
Thanks snoop! I actually purchased this one because I liked the brandableness (not a word lol) of it (in my mind anyway).
I agree about the UK, we use the word quite often here, but if I were to develop then it would be worldwide, I think.