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Takeaway.com swallows up German outfit in $1.1B deal

Labeled as news in Domain Industry News started by MSN-Domains, Dec 21, 2018.

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  1. MSN-Domains

    MSN-Domains Established Member

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    Exact-Match domains are having quite the renaissance at the moment

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    One more big consolidation play is underway in the highly competitive European food delivery business, amid more pressure from newer players like Uber Eats and Deliveroo. Today, Delivery Hero announced that it will be selling its operations in Germany — its actual home market — to Dutch rival Takeaway.com for a total consideration of €930 million (or about $1.1 billion).

    The deal covers all of Delivery Hero’s operations in Germany, which include the Lieferheld, Pizza.de and foodora brands, which will now merge with Takeaway.com’s Lieferando.de brand. The financial terms: €508 million in cash and 9.5 million Takeaway.com shares worth c. €422 million, giving Delivery Hero an 18 percent share of Takeaway.com. Delivery Hero also will get a seat on the board unless it sells off shares that brings its holding to less than 9.99 percent. The companies say the deal should be closed in the first half of 2019.

    The market is reacting positively to Delivery Hero’s news: its market cap is currently €5.9 billion and shares are up more than 14 percent in current trading. Meanwhile, Takeaway is valued at €2.5 billion and its shares are up by more than 24 percent.
     
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  2. platey

    platey Top Member VIP

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    I reckon takeaway will be bought because the website address is a self explanatory two keyword com

    And there would be plenty of potential buyers at that valuation in an emerging tech venture sector in the rake away sector
     
  3. HotKey

    HotKey Made in Canada VIP

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    EMD's relevant to legacy extensions, how? Like an exact match to the business name?

    Thanks.
     
  4. FPForum

    FPForum Top Member VIP ★★★★★★★★★★

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    Overall, it's a great name that I'd never hesitate to have in my portfolio. But, development seems like it would never quite "fit" for such a domain... Here in the States we call it Take Out.. Do they call it Take Away in Europe? If not, I don't know that I'd consider it an "EMD". If so then the new owners will be right on with their target market! I guess for this particular name a food delivery is probably the most relevant thing you can do with it...
     
    Last edited: Dec 23, 2018
  5. lock

    lock Traffic.tools VIP

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    We call it takeaway in Australia.
     
  6. carob

    carob Top Member VIP ★★★★★★★★★★

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    It's takeaway in the UK.

    Phrase also used to mean essential info like gist or TLDR:

    "The takeaway from that is that the digital foods business is consolidating."
     
  7. MadAboutDomains

    MadAboutDomains Top Member VIP ★★★★★★★★★★

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    Maybe they can buy takeout.app from me whilst they're at it. :angelic:

    Takeaway.com is already a massive business.
     
    Last edited: Dec 23, 2018
  8. Kate

    Kate Domainosaurus Rex VIP ★★★★★★★★★★

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    Takeaway is big in Europe, Uber & Deliveroo are recent competitors. Takeaway has been around for a while.
     

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