well, as I said in my first posting it will probably be used for my vhost service to begin with, until developed or sold. would work as sweden.at/worldchampionship and so on...
and.. the relationship between Austria and Sweden is that there are quite a lot of people from mainly Germany, but also Austria, travelling to Sweden, to see the polar circle, the raindeers, elks and the northern lights... and also continues sometimes all the way up to Nordkapp. even if you're not one of the ones that travels, there are a lot of others that do.
I've got quite a lot of connections to, also the travelling market in, Austria and also know the market here in Sweden, so gathered, I would say I know the market pretty well
to show you that the demand for sweden.anytld is high, just have a look at all the following domains are registered:
sweden.info, sweden.name, sweden.biz, sweden.cn, sweden.us Sweden.de, sweden.co.uk, sweden.me.uk, sweden.nl, sweden.ch
...could continue forever
so no, its not a joke
"sweden.se would be a nice name" yeah right, it would be premiumpremiumpremium name... at least in the Swedish market. and that's the market I of course would concentrate the marketing to.
there are a lot of money in the Swedish domain market. as an example you could have a look at the simple one keyword that means 'vacation for school kids', lov.se, that was sold recently for about 1300 USD.