I like the name, exactly as you wrote, it can be used for supplements (I would imagine energy drinks or bars, for example), camping and similar. Good pick, and can make good brand.
I visualize this as being a name that could be used for a blog - on survival instincts etc. , perhaps camping or other adventure activities. Or perhaps even to sell supplements just as you mentioned.
But I think you might have to hold until you can find the right buyer who can make the association...