I think this stuff is fun anyway way you look at it, we are pioneers. I wonder what the pilgrims thought when they first landed on American soil? All the answers are not set in stone and the wrold does not agree, there is no one standard and the web is world wide so it's going to be very interesting to see how the furutre these things develop. I used to hate cypersquatting but now I think if the company is lazy, ignorant, or too silly not to hire an IT team then you snooze you loose. The way I see it is this. While you may own starwars etc.... you do not own starwars.com or starwars.de or starwars.biz. I think each of us could own and TM each name, so I could TM starwars.com, that is mine to use how I choose, you could TM starwars.biz and design whatever you wanted. These respective companies should own the TM on the domain s themselves not just the name. IMHO