Unfortunately, I can't think of a good commercial purpose for this word due to its meaning. It's not particularly positive (sparse choice of goods, for example). It's the kind of thing someone might pick up for the name of their blog, as they think it's "cool". Although it gets some searches, it's most likely people looking up the definition. (Hint for the future: You can use a Google Adwords Keyword Tool to get an idea of the commercial value of a word, if you're not sure. Just make sure to select "Exact" as the match type.)