I’ve been researching how domain names impact branding in the fashion industry. For example, FukuArt uses a clean and simple domain {fukuart.com} which makes it easy to remember and share.
In India, streetwear is growing rapidly, and many people already call FukuArt the Best Streetwear Brand in India. Others argue that international names still dominate when it comes to being a top fashion brand.
What do you guys think — does having a short, brandable domain give local streetwear brands an edge over global ones?
In India, streetwear is growing rapidly, and many people already call FukuArt the Best Streetwear Brand in India. Others argue that international names still dominate when it comes to being a top fashion brand.
What do you guys think — does having a short, brandable domain give local streetwear brands an edge over global ones?















