- Impact
- 280
Here’s a brief rundown on the case: General Conference of Seventh-day Adventists, who was represented by Bryce J. Maynard of Buchanan Ingersoll & Rooney PC, holds registered trademark rights on the word Adventist and uses the domain name Adventist.org to conduct business, alleged that the respondent, who was represent by Eve J. Brown of Bricolage Law, LLC, had an identical name- Adventist.com, had no legitimate interest in the use of the domain, and registered the domain name in bad faith. As a result, they wanted the domain name removed from the current registrant- the respondent, and transferred to them. The case was reviewed by The Honorable Neil Anthony Brown QC, Jeffrey Samuels and Debrett G. Lyons (chair) as panelists.
For those of you who are unaware- there are three elements a complainant must prove in order to have a domain name transferred. They are:
- The domain name registered by the Respondent has to be identical or confusingly similar to a trademark or service mark the complainant has rights to
- The respondent has no rights or legitimate interests in regards to the domain name
- The domain name has been registered and is being used in bad faith.
READ FULL ARTICLEIt was established straightaway that the Trademark element to this case was clearly proven by the complainant. Greg has said that he is working on a challenge to the mark because he believes Adventist to be too generic a word to be awarded a trademark, but the panel decided his intent did not preclude the fact that the complainant already had a legally registered trademark on the word with the USPTO regardless of what happens with the TTAB:















