The only issue with this name is that it lacks a specific insurance group (ex. life)
The added group (life) gives it more credibility when it comes to CPC's and people in this niche looking to either develop or resell to an end-user.
I think the name has potential (or value) to promote to certain "senior life insurance" end-users, but I feel the name has limited value in terms of reseller status.
Reseller = Maybe mid $xx to someone looking to develop it.
End-user = $xxx and up.
My 2 cents.
though I don't know how or why, you associate "credibility" with "CPC"



