debate Selling your domains using paid advertising

[kaz2]

Hi all, most of us probably to not own premium one word domains that get type in traffic and a stream of buyers knocking on your door.

However, we probably do own decent one or two word keyword domains that just need exposure to the right buyer.

The problem is if you park the domains at DomainNameSales, Godaddy, Sedo, Afternic etc for sale not many queries are generated mainly due to the sheer volume of domains on sale there.

Do any of you use paid advertising to market and sell domains? If so please share tips and tricks and success stories here - this could be type of advertising used (eg banners), channels (eg Facebook) and other promotional methods.

For example, I have been experimenting with Facebook ads. The CPC is quite expensive ($0.68) but I have had views and inquiries on the domain name advertised.

What do some of you more experience sellers do? Thanks!

 

[hopeto]

Thanks for the post. just realised i can use for my domain sale at flippa. i just did. in my case, i am targeting domainers as i don't know how to target end users for my current domain (its brokerag.es)

 

[namerav]

If you get right buyer through paid advertising than its profitable.

 

[Tudor V]

Just got a notification about this post. I would like to update a little since the sitiuation has changed.

So far: Over 2016 I managed to make a profit of around $7500 selling low priced domains, most of the still in the $xx range and 8 in the mid-low $xxx. Advertising costs were around ~$1500 on FB Ads, targeting new page owners, small companies (based on locations with specific profiles) and people based on their job description. Of course the profiles are much richer in details. The way that works so far, micro ads, targeted to a very specific audience of around 1k - 3k people, manual bidding.

I also tested LinkedIn. I sold 15 domain names totaling a little under $1k, no paid advertising, just connect with people from the industry AND small businesses, and apply the sales letter principle (there are examples here on NamePros forum).

L.E. Take it as an example and add your twist, it might work out better if you have higher valued domains.

 

[Kamaz]

Just got a notification about this post. I would like to update a little since the sitiuation has changed.

So far: Over 2016 I managed to make a profit of around $7500 selling low priced domains, most of the still in the $xx range and 8 in the mid-low $xxx. Advertising costs were around ~$1500 on FB Ads, targeting new page owners, small companies (based on locations with specific profiles) and people based on their job description. Of course the profiles are much richer in details. The way that works so far, micro ads, targeted to a very specific audience of around 1k - 3k people, manual bidding.

I also tested LinkedIn. I sold 15 domain names totaling a little under $1k, no paid advertising, just connect with people from the industry AND small businesses, and apply the sales letter principle (there are examples here on NamePros forum).

L.E. Take it as an example and add your twist, it might work out better if you have higher valued domains.

Thanks Mate for info.

I'm selling SEO friendly domain names all the time back 2 years ago until now.

I have my OWN group and I'm promoting my names to other groups as well on Facebook, but nowadays, Facebook reach is very low, and people are rarely comment in my post and interest to my names.

My names are VERY good, and can be sold to mid XXX$, but nowadays, It's rare when I get someone to buy. So I though maybe launching an ad and target those guys in the groups will works like a charm.

Do you think this will works for other type domains?

 

[jideofor]

I have thought about doing this many times. Thanks guys for the update.