Selling A Redirect

[adinfinite]

Hey guys, How would you charge someone for having traffic to your domain name redirected to their site? would you charge them per visitor? or would you charge them a flat fee per month/year etc?

 

[vrchards]

As per My information they charge $ 100 per keywords.means per Articles.

 

[Jaco]

I've done this a couple times with some of my better type-in generating names that were well down on the slate for full scale dev.

First off, see if they have an affiliate program. If your traffic is good, it will usually* (see disclaimer) convert pretty well and it's usually better to get a taste of the action itself than whatever commission you get for the traffic.

If no affiliate program, then talk to the lessee about what sort of campaign costs they presently have and what their average CPC adspend is. I offer them a discount over that, which benefits both parties. You get more money than parking, they get higher quality traffic at a discount. Win/Win.

* (disclaimer) I had one my my larger 'ah-ha' moments while playing with this very monetization model. While piping the traffic directly to the most relevant product/service provider will usually be the gold standard, it doesn't always work out relative to the more standard strategies.

Lets say I own Widget.com (I don't- lets just say that I do). I leased the typeins directly to the largest manufacturer of Widgets on a straight affiliate commission model. He wanted to pay for sales, not "clicks", which was a sensible thing and since I upsold him pretty hard on the inherent conversion value of type-ins, I decided to put my money where my mouth was and take the deal. Straight commission, I got a cut of each sale with nothing under me for the value of the traffic itself.

That name didn't earn SHIT for me as an affiliate provider. It actually earned substantially more as the intermediary, sending CPC traffic back to the very guy who I was leasing the very same traffic to outright. This was back during the PPC goldrush days and when we realized there was a fundamental flaw with how much businesses were paying for traffic at that time- substantially overpaying for traffic, relative to it's actual lead-generation value to their operation. Sure enough, it all fell off a cliff a year later... Kinda saw that one coming because of our directly leasing traffic.

Anyway, it's up to you.
The advantage of monetizing your traffic on a per-user basis is that you get paid either way. The downside is that if your traffic isn't converting sales, the business won't keep you on the tit very long.

The advantage of monetizing you traffic as commission affiliate is that you make more money and the provider will keep you around forever, since you're only getting paid when they are. The downside is that if your traffic isn't converting, it's actually worth more to Google than it is to the business that buys the very same traffic it back from Google.