Hi Topdom,
Sedo does not discourage any potential buyers or prevent sales in any way, quite to the contrary, Sedo is a business and like any business our intention is to make revenue, it would make absolutely no sense for the company to try and prevent sales.
The warning is not meaningless but factual, Premium Certification is required for Sedo members who wish to place bids greater than 10,000 USD/EUR/GBP in any Sedo auction. As this is our process we need to inform potential buyers of this. These are not scary words as you say, its a clear statement which shows buyers transparency in our process before making an bid, it shows that Sedo is keen to ensure that the person making the bid is a serious buyer to avoid cancellations. Submission of a certification application, a bank statement or utility bill, and a photo ID, are required. This is Sedos process which is why any interested parties looking at the domain at auction will see the message you describe, this is to inform them that they need to take action if they plan of making bids over this amount. The requests for premium certification are received by our security department and are processed as a matter of urgency on the day they are received if received on a working day.
I understand from your post that you are not happy with the process and I will put a request forward to our business development team to have them to consider any changes to the process. However, I am concerned that you seem to think Sedo is trying to prevent sales on our marketplace. Maybe you can take the time to give me a call directly so we can talk about this in more detail as I have noticed this is not the first post where you state that Sedo is preventing sales. My direct number is +49 221 340 30-152, I am happy to discuss any concerns you have and I am available Monday to Friday at our German office, 9am -5pm GMT+1.
All the best Chris