Seasonal Changes in CPC

[thegeekguy]

I know each domain has its own trend but overall CPC in general trend is what I experience. Can you guys share your opinion on my list bellow.

Jan - High CPC
Feb - Average CPC
Mar - Average CPC
April - Average CPC
May - Low CPC
June - Low CPC
July - Low CPC
Aug - Average CPC
Sept - High CPC
Oct - High CPC
Nov - High CPC
Dec - High CPC

 

[decades80]

Same here... My CPC dropped from May till now for approx. 50%. Things will get better in September I guess.

 

[bojianh]

I second this. My CPC has dropped considerably, in some cases 25% and above. What gives? Any ideas?

 

[enlytend]

Summer is slow for a lot of businesses, so they scale back on advertising. Fewer advertisers = less competition = less targeted ads = lower epc for publishers. Unless your site/domain is seasonal and summer is peak time.

Nov-Jan - Holiday shopping, post holiday sales, new year's promos = lots of advertising

Which brings me to point #2 - it's going to vary from site to site and from domain to domain depending on what you are targeting.

 

[WORDSWORTH]

My RPC at Voodoo so far this year:

Jan: Average
Feb: Average
March: High
April: Average
May: High
June: Average
July: Low
Aug: Low up to this point

 

[av1atic]

I have one legal/insurance domain in particular which has more than doubled in RPC, but the rest seem to have lowered slightly.

 

[dompro]

I know each domain has its own trend but overall CPC in general trend is what I experience. Can you guys share your opinion on my list bellow.

Jan - High CPC
Feb - Average CPC
Mar - Average CPC
April - Average CPC
May - Low CPC
June - Low CPC
July - Low CPC
Aug - Average CPC
Sept - High CPC
Oct - High CPC
Nov - High CPC
Dec - High CPC

It looks like shopping/holidays season (black Friday, Christmas, Halloween) causes more competition amongst advertisers, thus the higher CPC for you

 

[decades80]

Mine CPC went into the sky with domains which are olympics, travel and flights related. BUT on all the others it crashed down.