domain rvrentalaustin dot com - Can anyone help me to Appraise it?

[ActiveSession]

Hi,

rvrentalaustin dot com

What you guys think for its value?
It got 720 exact searches as far as google keyword tool is concerned.

Your any unique methods for estimating values of domain name is always welcomed!

Meanwhile, Thanks for your time.

Regards

 

[fm1234]

As with most other very specific commercial keywords, the best place to look for value of this domain is in what it's costing advertisers to rank for the keyword. In this case, nearly $100 per month for broad match, and around $15 per month for exact match. I'd consider the minimum value of the domain to be 2-3 months' worth of the exact match cost (I say this because, from experience, a decent mini site with affiliate/AdSense ads on it can generally make that much per year on any given AdWords phrase -- so if you can build it and leave it to earn you x amount, why would you sell it for less than x?)

In other words, on the low end, $30-$50, which is not a bad flip if you hand regged the domain. Given the much higher broad/phrase prices, you could possibly get quite a bit more if you took it out of the domainer market and went looking for an end user. As I mentioned here the key to scoring the best buyers for a geodomain is to look outside of the domain's geographical keyword, ie. for service providers who are outside of Austin but service that area, show them the advertising costs (third party authority is a powerful sales tool) and pitch the domain as a cost-effective alternative for a few months' worth of ad costs.


Frank

 

[ActiveSession]

In this case, nearly $100 per month for broad match, and around $15 per month for exact match.

Frank Thank you very much for your detailed analysis on this current domain name.

I was wondering that could you teach me that how exactly calculate the advertising costs for advertisers?

As per my wrong calculation, I saw CPC on keyword tool and multiplied it with number of exact searches and broad searches!
Exact Advertising cost came out approx. $768 and for broad it was ridiculously around $3000!

Regards,
prat

 

[fm1234]

When I talk about the average cost per month, I'm taking the AdWords daily cost estimate and multiplying it times 30 ... CPC times searches would just give you a massively out of whack number, as you no doubt have noticed.


Frank