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Hi, I've produced my own site, it's nothing amazing but it sole purpose is to sell a software utility I own. I get a lot of visitors to the index page who then don't go on to visit other pages. The second majority visit the purchase page but never make a purchase. I'm new to selling online and wonder if anyone with experience in this area can offer me some advice.

The site is www.bulkimport.co.uk I really want the site to do one simple job well and that is to sell the utility, so any advice which will help me here is very much appreciated.

Many thanks.
 
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