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Hello Members,
Today let’s talk about Results/Requests.
One of the things we see all to often are n00bs using Search Engine "Results" (the number of pages found by the SE when you type in your search term) when attempting to valuate a name or in demonstrating the popularity of the word or phrase.
This is a big mistake that many of us made when first starting out.
The truth of the matter is Search Engine Results are based on the number of sites or pages that have that word or phrase as their keyword/keywords somewhere within the text of the resulting page. In other words, this is your competition for that name.
These are the other sites that are competing for SE position and rank against you.
Also, when searching a phrase or term (more than one word), if you don’t use the modifier " " wrapped around them you get the results for each word individually.
Example:
Searching for fast cars will show the results for pages having both "fast" and "cars", with the resulting number of pages found to 196,000,000. When you use the " " modifier, as in "fast cars" you will only get the results using that exact phrase, 4,210,000.
Big difference!!!
Still, these Results are not a reflection of the search popularity of the word or phrase, but only how many other pages are keying on it/them.
So the question is; what are some ways to determine if our name is popular? One way is to seek out the number of Requests or queries for our name. Requests are the actual number of times people have typed our specific name into the search bar.
This is a better indicator of name popularity and when compared with results, can give you and idea of how much work will be involved climbing up through the ranks.
Oh, that seems simple enough, but where can these figures be found? Well, there are a number of options available here.
Let’s focus on the two most well known in our industry. One is Overture’s (now called Yahoo Search Marketing) Keyword Selector Tool, a tool that compiles all of Yahoos' search engine requests. The other is Wordtracker, which collects search terms from two major metacrawlers - Dogpile and Metacrawler.
Both can be found here
Both of these can help you, and when used together (since they can show different results) can give a good indication of how many times your name is queried by searchers, however, you must keep in mind that these tools can also be manipulated by unscrupulous marketers, so dont base all of your plans on these alone.
Let us conclude with a summary of todays lesson. Results/Requests are completely different statistics that can be used in combination with each other when attempting to valuate a name, but are by no means the only indicators that should be considered.
I hope this helps answer some of your question and gives you a little more perspective when valuating your domains.
Peace,
Cyberian
Today let’s talk about Results/Requests.
One of the things we see all to often are n00bs using Search Engine "Results" (the number of pages found by the SE when you type in your search term) when attempting to valuate a name or in demonstrating the popularity of the word or phrase.
This is a big mistake that many of us made when first starting out.
The truth of the matter is Search Engine Results are based on the number of sites or pages that have that word or phrase as their keyword/keywords somewhere within the text of the resulting page. In other words, this is your competition for that name.
These are the other sites that are competing for SE position and rank against you.
Also, when searching a phrase or term (more than one word), if you don’t use the modifier " " wrapped around them you get the results for each word individually.
Example:
Searching for fast cars will show the results for pages having both "fast" and "cars", with the resulting number of pages found to 196,000,000. When you use the " " modifier, as in "fast cars" you will only get the results using that exact phrase, 4,210,000.
Big difference!!!
Still, these Results are not a reflection of the search popularity of the word or phrase, but only how many other pages are keying on it/them.
So the question is; what are some ways to determine if our name is popular? One way is to seek out the number of Requests or queries for our name. Requests are the actual number of times people have typed our specific name into the search bar.
This is a better indicator of name popularity and when compared with results, can give you and idea of how much work will be involved climbing up through the ranks.
Oh, that seems simple enough, but where can these figures be found? Well, there are a number of options available here.
Let’s focus on the two most well known in our industry. One is Overture’s (now called Yahoo Search Marketing) Keyword Selector Tool, a tool that compiles all of Yahoos' search engine requests. The other is Wordtracker, which collects search terms from two major metacrawlers - Dogpile and Metacrawler.
Both can be found here
Both of these can help you, and when used together (since they can show different results) can give a good indication of how many times your name is queried by searchers, however, you must keep in mind that these tools can also be manipulated by unscrupulous marketers, so dont base all of your plans on these alone.
Let us conclude with a summary of todays lesson. Results/Requests are completely different statistics that can be used in combination with each other when attempting to valuate a name, but are by no means the only indicators that should be considered.
I hope this helps answer some of your question and gives you a little more perspective when valuating your domains.
Peace,
Cyberian
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