Scouting the web for alternatives, AURA arrived at the .travel extension which was recently released as a part of a number of domain name spaces offering specialization for different industry verticals.
The .travel domain made sense instantly. This is what AURA’s new business was offering – accommodation for people who travel – for business, for pleasure, or for no reason at all. What it did, is what travelers needed, whether looking for a place to stay while in vacation around the globe, or booking a weekend escape a couple of hours’ drive away.
As much as the domain name made sense, it was initially dismissed, because it was too new and unknown. Let’s face it, who is not scared of the unknown? Eventually, however, AURA came back to it and decided to launch its brand new business on a brand new domain name space that made sense to what it did. The company was excited and full of start-up spirit. It was all new and starting from scratch, so why not give it a go? The company was no longer just AURA – it became aura.travel.
Read more: eturbonews | AURA.travel
The .travel domain made sense instantly. This is what AURA’s new business was offering – accommodation for people who travel – for business, for pleasure, or for no reason at all. What it did, is what travelers needed, whether looking for a place to stay while in vacation around the globe, or booking a weekend escape a couple of hours’ drive away.
As much as the domain name made sense, it was initially dismissed, because it was too new and unknown. Let’s face it, who is not scared of the unknown? Eventually, however, AURA came back to it and decided to launch its brand new business on a brand new domain name space that made sense to what it did. The company was excited and full of start-up spirit. It was all new and starting from scratch, so why not give it a go? The company was no longer just AURA – it became aura.travel.
Read more: eturbonews | AURA.travel
