This has turned into an age old debate!
Here is my opinion.
Several things are important:
Overture- Too many folks get worked up over this aspect. Many folks say well overture is only relevant in .com, that is just ridiculous. Overture is a great way to determine over all demand and for specific keywords. Its simple supply and demand. Of course .com is the only extension where overture converts to revenue when your site is "undeveloped", but if you have high overture keywords, you can resell to a motivated developer alot easier. In some small cases it does lend itself to some type ins even on a .tv. Most folks around here do not digg that deep when looking for names IMO. I accept .tvs around 500 overture per day. I get excited around 750/day. Overture makes a huge difference if you are going to sell it to an enduser. Especially if they want a generic name that encompases their industry to get a high ranking in search engines quickly.
Google results - I have very mixed feelings about this one. Some say its good to have really high amount becaause in a similar way to overture it shows "demand", I can agree with that in a way. The other side says, if there are too many results, it may be too difficult to get a high ranking, especially if you are trying to go head to head with large sites like yahoo or amazon. So some developers say the less results the better, I can agree with that. It used to be a whole lot easier when you could see the advertisers bid prices for specific keywords, but since yahoo removed their tool the only way to gauge possible advertisers interest is by checking how many ads pop up on the right when you search a specific term in either google or yahoo. IMO it is better to have smaller results with lots of ads displayed at the right. That way you can determine advertising demand and how easy it would be to get a high search ranking.
Relevance - This is also a sticky subject. Some say the only good .tv names are the ones that have inherent tv related uses. I can agree with that. I think those names are the obvious marketable and valuable names. Anything that fits with video or if you could envision an intersting idea for a video site will have more value at first. From a developers point of view, they would want the most exciting name for the money with the right keywords. Advertising a .net .info is not very exciting, but advertising a .tv is. IMO it will not be long before most major keywords tv related or not, will be worth money. Thats why I bought equipment.tv $500 premium - most folks are probably thinking "that has no video or television relation whatsoever" You are right! It is not related at all. But I did run down all of the premium names and for the money this was the biggest, most popular, and most generic name available for the money. I have put my money on generic, video related or not, if I had done that with .mobi I would be rich right now. I see generic product names selling for hundreds all the time, completely unrelated to television.
.tv intangibles - two things make .tv very exciting and should allow for alot of oppertunity for the next few years:
-premuim pricing structure, this should allow for an inherent value for names similar in nature to the premiums, plus it should encourage developement, meaning more developers will be looking for .tv which translates as more enduser sales.
-there is no way to monitor dropping .tv names. This should allow for alot of oppertunity over the next few years in cheap resellable acqusitions! There are alot of investers this year that will probably drop alot of names. Next year should be a gold mine.
All of the above things must be factored in while buying and selling .tvs!
