domain Refrigerator.app

[Picorio]

Hi team, any idea about a substantial price for this REFRIGERATOR.APP domain or any way I can personally use it or even better if it's worth to hold it down for a couple of years? Your imput will be greatly appreciated!

 

[barman]

Refrigerator.net was sold for $16,000. Isn't it too hard to spell?

This $16K sale happened 8 years ago when keyword domains were much higher. I went to do some research and guess what ... I spelled it wrong... and I'm a pretty good speller. So yeah, it's hard to spell.

Look at refrigerator.com, refrigerator.net, refrigerator.org, refrigerator.co... all parked by domain speculators. It's very unlikely a brand or company is going to come along and be like "We need to call ourselves refrigerator." (see ... I keep spelling it wrong.)

Freezer. Fridge. These are cool words. Refrigerator is not. Add the $120+ renewal fee and you have yourself a nice money drain.

Also I love people on NP getting butt hurt in appraisal threads. If several people are telling you it's a bad name, maybe you should listen...?

 

[bmugford]

Now for the negative. There were 25 sales and as of today Dofo indicates that there are 44,700 .app domain names for sale. That means that the apparent sell through rate is only 0.00056, or in other words about 1 in 1800 of an .app domain name selling in one year. Now NameBio misses a substantial fraction of all sales, but still that is a discouraging number.

If you look at the sales 20 of those 25 sales are for terms with 7 or less characters.
Only (1) is over 10 characters.

The rare .APP that do sell are short terms.

Brad

 

[barman]

I don't see the value in the keyword. It's too hard to spell and long. Doesn't really go with the app tld either.

And if you're paying a premium renewal fee (more than $14) I'd drop it immediately.

 

[xynames]

BTW as far as refrigerator, my SubZero is on the blink, rapidly losing cooling. I called the home warranty service to send someone out. I researched the local repair guys in order to screen out the ones that the warranty service might try to send, that have bad ratings.
Does that mean that I would have searched refrigerator dot app to find a repairman or that local refrigerator repair places would band together to post on such a website or app? I think not.

Is there a centralized manufacturer or retailer that would want to post all of its refrigerators in one place? Again, I don't think so.

I went ahead and took a look at refrigerator dot com, which certainly would be the highest and best use of this keyword in the highest and best extension, dot com, - it's just a hyperlink factory.

As far as recent times (2018), domains like refrigerator dot co sold for 130 , refrigerator dot org 500 / 610, so I don't see why refrigerator dot app would be worth much more, if even as much.

 

[Bob Hawkes]

any idea about a substantial price for this REFRIGERATOR.APP domain or any way I can personally use it

My previous post gave four possible ways the name might find use.

I think any of us will be pretty uncertain re price simply because .app has only been around a year and (at least in NameBio) there are only 25 sales.

The positive is that the prices when they have sold are quite strong. Of the 25 sales, 4 are in five figures, 15 are in four figures, and 6 in three figures. The average is $5589 , substantially higher than .com.

Now for the negative. There were 25 sales and as of today Dofo indicates that there are 44,700 .app domain names for sale. That means that the apparent sell through rate is only 0.00056, or in other words about 1 in 1800 of an .app domain name selling in one year. Now NameBio misses a substantial fraction of all sales, but still that is a discouraging number.

By comparison the .com sell through rate for the last year is 0.0049 as of now. In other words an .app domain name typically sells for about 5x more than a .com on average in the aftermarket, but it is less likely to sell by almost a factor of 10.

Probably both of these are influenced by a lot of domainer to domainer .com trades just above the $100 value, that increases the sell through rate but decreases the average price. Even if I change to a $200 cutoff though .com sell through is significantly better.

You ask about holding or folding. That is where it moves from an analysis of what has happened this year, to theoretical projections what is likely to happen in future. I will leave that for others who know the .app market better to theorize about. And of course the really hard question is not how likely on average an .app is to sell, but how likely refrigerator is to sell.

Bob

 

[GenericDomainz]

It's very special, I very very very doubt that Refrigerator producing or Refrigerator programming companies will buy it

 

[Picorio]

Really? So REFRIGERATOR.COM is too hard to spell? so it doesn't have real value right?

 

[GenericDomainz]

Refrigerator.net was sold for $16,000. Isn't it too hard to spell?

.Net is much much more popular than .app

 

[Picorio]

I see the point now. Thank you all of you for the time expent to respond. I'm sorry for the aggressive responses that I threw out early during this thread...

Cheers!

 

[artstar]

u will get zero positive feedback on any domain doesnt matter what it is. people want u to fail not succeed so take what these negative comments with little regard! its atypical domainer behaviour. crap on the other guys stuff cause they never get positive feedback either. its been all the same for years.

i once owned a handreg of winecellars.co when .co came out

i asked for an opinion on value. it was all negative cause it was .co. and had an s, within 3 months i sold it for us$3299. so there u go.

oh and btw google will default to show refrigerator in the search bar so there goes that argument about hard to spell which is a sad joke anyhow for people in the word business who cant spell it! dah now u know why the average iq is 80!!

 

[Picorio]

Thank you so much Artstar. I'm new on NamePros but I've been buying and holding domains for quite few years. I do have around 300 domains in my portfolio which many of them being .app. Now I m a little confused with some app domains I have.

 

[artstar]

app is cool. i believe has potential since google just regged the domain driverless.app a couple of weeks ago. they own the app extension but its applicable for alot of domains in my opinion

 

[simran.net]

No value IMO.

 

[bmugford]

in the majority of posts that people ask for opinions its negative. not a lot r positive its the nature of people. crap on what they dont have period doesnt matter how good it is. thats life in all areas not just domaining!

The majority of domains are bad. That is the reason.

Brad

 

[Bob Hawkes]

At first glance although I would agree that refrigerator is a fine generic word (and respectfully don't agree with those who argue it is difficult to spell) it maybe feels a bit too generic with .app for a high value.

There are multiple uses, though, where it would make sense. For example

• Relation to the smart refrigerators which all the big manufacturers are now into (although most would use their name I think).
• There are not a tiny number of apps that show you how to effectively use your refrigerator, leftovers, etc. Here is an article from a few years ago on 10 of them.
• More playful game type apps on a refrigerator theme. Undoubtedly some now and more down road.
• An app that guides you in selecting a refrigerator (e.g. features, specs, reviews, etc.) To me this is the most logical use for the domain.

I had a look at the 25 .app sales in NameBio, but not many are really comparable. By a stretch, one might consider gym ($5652) sort of comparable in type of use. I guess if forced to suggest an asking price, it would be in that region, to an end user. Whether to hold would depend partly on the renewal - this carries a premium renewal fee, I presume, or is it standard?

Best wishes with it.

Bob

 

[barman]

The majority of domains are bad. That is the reason.

Brad

Exactly. I spend a good amount of time in the domain appraisal section. I would love to appraise good names to sharpen my skills through my research and what not. I love talking about good names.

The problem is 90% of the names here are trash. I'm not going through the trouble of "appraising" a name like "CandyTowerColorado.net" that someone hand-registered last week.

 

[xynames]

There are three ways to respond here: one is with reality, the other is with pipe dreams and the third...is to give some lengthy response that doesn't say anything in the end one way or another.

I chose the reality response, but this time gave some reasoning for why I thought the domain wasn't worth much, versus simply saying "reg fee" "zero point zero" etc.

 

[4pm]

There were 25 sales and as of today Dofo indicates that there are 44,700 .app domain names for sale. That means that the apparent sell through rate is only 0.00056, or in other words about 1 in 1800 of an .app domain name selling in one year.

This is an absolutely wrong way of calculating sell through rate.

In short, almost all domains in every TLD are for sale (minus a very small number of end-user owned names that are not).

Unregistered names are all for sale too.
For a reg fee (no matter standard or premium) by a registry.
They are for sale but no one needs them even for a reg fee.
But they are still for sale regardless.

How many names are there in every TLD?
Let's do simple math:

leaving alone IDNs but not forgetting hyphens and recalling that there can be 63 chars max (https://tools.ietf.org/html/rfc2181#page-11) which are [0-9a-z-]:

36*(37)^61*36 =
592802695348959120728812845990925802173653894891467642835985318204088139228899929760747602767388752 =
almost infinite (in every TLD)


If you calculate sell through as sold / (number of years * number of for sale names) you are implying that the less names are registered (hence less are for sale) the higher the rate is...
That's nonsense.
The denominator must be the same.
Otherwise, you are comparing apples to oranges.

Take .maison as an example.
Two reported sales in 5 years (the TLD went public in 2014)
1,000 registered names so max 1,000 are for sale

Sell trough = 2/(5*1,000) = 0.0004
No much worse than .app (0.00056)
And still 1/10 of .com - not bad for a .maison, right?

 

[Bob Hawkes]

Thank you for your calculation of the almost infinite number of names possible in any TLD @4pm but I must respectfully disagree with your opinion that the number of domains in a TLD that are for sale should be ignored.

As a domain investor I want to know what the probability of success should I make some choice. Now while all sorts of individual factors govern that, I think it is logical to ask 'When others invested in similar domain names, what was their success?' For example if other domain investors tried investing in 100,000 domain names in a certain niche or TLD and sold 5 that means something rather different than if only 50 tried to sell in that niche and 5 sold.

I follow the monthly real estate board report in my city. They report the number of sales in different categories and they compare that to the number of active listings in that category. By your argument they should not do that, they should count every property in the region, as in essence almost any of them could be for sale if someone came along and offered an outrageous price. But they do it in a way that is meaningful to someone selling real estate. If I am average, for every x listed properties for sale, about y are selling in a month. I can adjust that for whether I think I am above, or below, average and use it as a measure to compare how I am doing as a real estate agent.

I would argue that we should be doing exactly the same. Until a few months ago I used the total registered as the number in denominator, while recognizing a number of these were not for sale. Now however, with Dofo advanced search, we can actually see the number for sale across all of the major domain marketplaces plus many (not all) of the registrar marketplaces. Does it miss names for sale or report some that were left up for sale and are sold? Absolutely. But NameBio also misses many aftermarket sales because they are not reported. By comparing the sales to a measure of those actively for sale we get a reasonably probability, if I am average, of what might be expected.

I might say that there is at least one situation where I would not do it this way. That is where the majority of sales reported on NameBio are registry premium sales. Then your argument that a larger number of possible names, held by registry, should be in the denominator (I guess if you knew for a TLD how many were reserved as premium you could still calculate). For example, in .global most reported sales are registry. However, in .app, the registry do not directly report premium sales and a quick glance suggests few, if any, of the 25 were not aftermarket sales.

I want to stress that the statistical argument, while useful guidance I would argue, does not tell you what is the right decision for any particular name. Some great names will always sell. Many poor names will never sell. @bmugford made an excellent point that most of the recorded sales in .app are in short names which must be taken into account.

The importance of looking not only at the number sold, but the number for sale, explains how a number of our colleagues on NPs have success in various niches. In total there are far fewer sales in .io or .co or .org than in .com, but there are also far fewer people trying to sell names in those. One should not, in my opinion, ignore the number of domain names that are actively for sale. Fortunately, Dofo now allow us to do it easily!

Bob

 

[Martins B.]

Too hard to spell, no real value.

 

[Picorio]

Refrigerator.net was sold for $16,000. Isn't it too hard to spell?

 

[Picorio]

Awesome!!! I thought that when the app extension first came out last year and I found out Google owns it.
I'm still feeling excited with some app domains I own such us:

Veterinary/app
Gloves/app
Asianporn/app
Guitars/app
Hairloss/app
Backpain/app
Etc....etc.
However, I just noticed in Dnjournal that app domains just started to sell good
Such us:
Dubai.app $10,000
Date.app $ $5500
Gym.app $ 5,550
Assistant.app $5,000
Bao.app$ 7,500
Yun.app $ 7,500
Don't you think so?

 

[xynames]

Hi @artstar. I think it's a reach for you to say that 100% of the feedback one gets when putting a domain or sale up here for review is negative, but certainly there will be some comments on both ends, plus and minus. I also think it is inaccurate to attach a motive to all of the negative feedback, attributing it all to "hater" objectives.

I don't post completed sales at NamePros, I don't want to see posted in public, and especially don't want my buyers to see, the inevitable debate over whether it sold too high or too low.

As far as this .co of yours, winecellars , you seem to be saying that you had registered it right <<when .co came out>>? and then sold it <<within 3 months>>? If so, as a brand new extension, perhaps there was some undue excitement over its being new, with great expectations, that, as far as I know, have not been realized (as has been the case with the vast majority of new extensions...most have bitten the dust over time). I don't think you're saying that this experience with one brand new .co purchased right when .co was itself brand new, means that buying up plural not so valued keywords in non-dot com extensions is always or even necessarily, a good thing?

 

[artstar]

in the majority of posts that people ask for opinions its negative. not a lot r positive its the nature of people. crap on what they dont have period doesnt matter how good it is. thats life in all areas not just domaining!

so take it as u want but from my experience domainers and domaining is a very tuff nut to crack, u cant rely on opinion. go with your gut