I am by no means an UDRP expert or lawyer, so take this opinion with that in mind
I own a domain name that is XXXXXXXhonda.com.
Why, may I ask? Did the thought of Honda Motor Co. LTD. coming after you for it not come across your mind in the first place? I have dev'd into
โข domain terms myself, but those were generic terms I thought the UDRP and ICANN would hold-up as too generic to be valid trademarks protected in a name itself. But "Honda" is not a generic term, by
any means. It is a proper name, and world known by that name.
A local car dealership with the exact same name started a UDRP and wants the name.
A suprise? They make their living through that name.
They do not own the trademark to use that name.
If they are a licensed Honda dealer, Honda Motor Co. LTD would disagree, I believe.
However they are claiming that under common law and the 5million they spent on advertising, they are entitled to the name.
ICANN's panels, if this ended there (and most courts, probably would too) would hold that this in itself is enough. They have put theirselves out to the world with this name, are known by it, and it is you who has no valid claim to it (Honda Motor Co. would agree too, I assure you). The use of the term, along with Honda's granting them that right as an authorized Honda-dealer, gives them the right to it.
Do i have any ground to stand on?
Other NPers might be able to answer this one better than I can :p
Is it worth fighting?
How much time and money do you have? And, can you afford to have wasted either, if you loose the domain in the end (Nothing personal, but my bet is that this would be the final outcome.)?
I could easily draft a response letter to the udrp but i'm not sure if i have to hire a lawyer.
Only if you knew more about the UDRP procedures, recent cases decided by such, and the related laws in general. I'll assume the letter to you was from their lawyer. If not, be assured they sent him a copy. Any non-lawyer who plays the legal game against an actual lawyer is either a fool or has more nerve than is good for him.
also can this entire thing be decided by the 2 parties emailing the udrp? that would be nice.
Yes, that would be nice. But, seeing as their namesake is on the line, I doubt they will be very obliging to anything other than you just handing it over.
Just the subject :imho: Best of luck, whatever you decide, or whatever happens....