Rebranding Website - Round 2

[Name Trader]

I still haven't finally decided on my rebranding of DNStore.com. I'm not afraid of rebranding (maybe I should be). Because I'll just point DNStore.com to whatever I choose to rebrand to. Let's start with why I want to rebrand. Several domainers have told me that end-users haven't a clue what DN stands for, and I should probably choose a domain with "domain" in the name and with a 2nd word which suggest selling domains. This sounds all well and good, except there are really none available to register, or are priced too expensively. I've kinda shortlisted 4 domains, which don't actually follow all suggestions which have been made. These are STUB.ORG, STUUB.COM, STUBWEB.COM, NAMETRADER.COM. So let's discuss these 4 domains.

STUB.ORG. I recently purchased this from a very top domainer. It wasn't cheap. How much does it matter that it's not the .COM, which is in use in the entertainment ticketing business? The .NET is for sale for about $25k. I'd like to hear the pros and cons of using STUB.ORG as my domains for sale website, replacing DNStore.com? Pros: It's my name on NP's and an abbreviation of my real name. It's short and to the point. It doesn't address the problem of not including Domain & Sales in the domain name, which started all this searching for a new name. How much does that matter? I think it's very brandable.

STUUB.COM. I purchased this from another domainer about 4 years ago. A true brandable with the same qualities as STUB.ORG, except it is a .COM. If that is important. Does that make it a better choice than STUB.ORG?

STUBWEB.COM. I purchased this in the drops about 4 years ago also. A 2 word brandable, with my keyword+WEB. Several top domainers are using "Domain(s)+Web".com (which obviously are not available). This only partially links the domain to selling domains on the WEB. It's a COM also.

NAMETRADER.COM - I purchased this domain some 15+years ago. This definitely fits the bill of clearly identifying what to expect from the domain. Although it uses the considerably lower form of "NAME" replacing the word "DOMAIN" according to one top domainer, I spoke with. I couldn't find any available domain which implied selling domains with the use of "NAME" available for registration or purchase at a reasonable cost. Not a brandable.

I would stress this is a shortlist. I have several .COM domains with 1 or 2 letters in front of or behind STUB. I have domains like STUBDOMAINS.COM, which might be a good fit/compromise. But I kinda preferred something shorter, and brandable. I have several NGTLDs with the word "DOMAIN(S).+NGTLD. Reasonably good NGTLD's. But I didn't consider them viable, because of thinking about .COM being almost a must. I'm not really sure how many end-users who would know of these NGTLDs, yet. I have and considered several DOMAINSALESxxxx.com but I figured you could die before the completing the domain in your browser

My personal preference is in the order they are listed. But it is a tight decision between all of them. I'd like to here your comments about each of these names and the one you would choose. And why.

rgds
stu

 

[paxy]

And the biggest thing of all: you need either designer OR developer who could use advantage of pre-built elements (like Tailwind CSS or bootstrap) to build you eye-catching and simplistic design.

 

[Name Trader]

@jexi - I have got a lot to think about in your penultimate post here. I know about most of these shortcomings. But I don't see the problem with the search page. People can just type in their keyword and search. Just like everywhere else. What I do have a problem with the search page is how old fashioned it looks. Maybe have a clearer definition between the straight search and the search parameters might help? I think it's actually it has more search parameters than any other search I have ever seen anywhere. In the smallest space also, if they choose to use it.

The website is already using bootstrap. My biggest problem is that my coder is only a programmer. He sees it as his job to program what I tell him to write. Which I don't have the skills (or patience) to explain to him what I want concisely. I know what I like when I see it, but he is not good at translation that into actual code. I need a developer to put some dreams into action. Actually, I'm talking to a developer right now, to update my front-end. We are still discussing.

 

[maya-zir]

@jexi - I have got a lot to think about in your penultimate post here. I know about most of these shortcomings. But I don't see the problem with the search page. People can just type in their keyword and search. Just like everywhere else. What I do have a problem with the search page is how old fashioned it looks. Maybe have a clearer definition between the straight search and the search parameters might help? I think it's actually it has more search parameters than any other search I have ever seen anywhere. In the smallest space also, if they choose to use it.

The website is already using bootstrap. My biggest problem is that my coder is only a programmer. He sees it as his job to program what I tell him to write. Which I don't have the skills (or patience) to explain to him what I want concisely. I know what I like when I see it, but he is not good at translation that into actual code. I need a developer to put some dreams into action. Actually, I'm talking to a developer right now, to update my front-end. We are still discussing.

your actual site doesnt inspire any trust to buy there.
if you can't explain to your coder how you want to see the final result, just check all domaining platforms and not domaining also, chose a few stiles, even mix them and show them to your programmer

 

[maya-zir]

nd remove "This domain is not for sale."
you confuse visitors they don't understand what do you mean

 

[maya-zir]

at least remove these weird colors and use color palette to combine right colors

 

[paxy]

Okay, I am not sure how you've managed to setup your search, but keyworsd advertising doesn't return any domains to me. Same goes for marketing, which means categories are not indexed in search, just added as filtering feature.

Second, there's no index of your domains, eg preview. So user has to go through search to find specific domain with specific keywors (hopefully he won't use category as keyword) in order to get results. You're walling your most precious content - your domains, behind search function.

 

[Name Trader]

@jexi, I understand that the categories are not index in the (web?) search. They are not. I wouldn't even know where to begin with that. Isn't that the way most searches are conducted on Domain Sales Websites (GoDaddy, Afternic, Dan, After et al.) Perhaps you can show me a couple of examples of what you mean by these criticisms. I'm not kicking back at you. I'm sincerely interested.

 

[paxy]

No worries, questions are to be answered

Brandpa.com, Brandbucket.com, Squadhelp.com

they all utilize categories to show search results

type in any category: eg marketing, advertising etc