Rebranding Website - Round 2

[Name Trader]

I still haven't finally decided on my rebranding of DNStore.com. I'm not afraid of rebranding (maybe I should be). Because I'll just point DNStore.com to whatever I choose to rebrand to. Let's start with why I want to rebrand. Several domainers have told me that end-users haven't a clue what DN stands for, and I should probably choose a domain with "domain" in the name and with a 2nd word which suggest selling domains. This sounds all well and good, except there are really none available to register, or are priced too expensively. I've kinda shortlisted 4 domains, which don't actually follow all suggestions which have been made. These are STUB.ORG, STUUB.COM, STUBWEB.COM, NAMETRADER.COM. So let's discuss these 4 domains.

STUB.ORG. I recently purchased this from a very top domainer. It wasn't cheap. How much does it matter that it's not the .COM, which is in use in the entertainment ticketing business? The .NET is for sale for about $25k. I'd like to hear the pros and cons of using STUB.ORG as my domains for sale website, replacing DNStore.com? Pros: It's my name on NP's and an abbreviation of my real name. It's short and to the point. It doesn't address the problem of not including Domain & Sales in the domain name, which started all this searching for a new name. How much does that matter? I think it's very brandable.

STUUB.COM. I purchased this from another domainer about 4 years ago. A true brandable with the same qualities as STUB.ORG, except it is a .COM. If that is important. Does that make it a better choice than STUB.ORG?

STUBWEB.COM. I purchased this in the drops about 4 years ago also. A 2 word brandable, with my keyword+WEB. Several top domainers are using "Domain(s)+Web".com (which obviously are not available). This only partially links the domain to selling domains on the WEB. It's a COM also.

NAMETRADER.COM - I purchased this domain some 15+years ago. This definitely fits the bill of clearly identifying what to expect from the domain. Although it uses the considerably lower form of "NAME" replacing the word "DOMAIN" according to one top domainer, I spoke with. I couldn't find any available domain which implied selling domains with the use of "NAME" available for registration or purchase at a reasonable cost. Not a brandable.

I would stress this is a shortlist. I have several .COM domains with 1 or 2 letters in front of or behind STUB. I have domains like STUBDOMAINS.COM, which might be a good fit/compromise. But I kinda preferred something shorter, and brandable. I have several NGTLDs with the word "DOMAIN(S).+NGTLD. Reasonably good NGTLD's. But I didn't consider them viable, because of thinking about .COM being almost a must. I'm not really sure how many end-users who would know of these NGTLDs, yet. I have and considered several DOMAINSALESxxxx.com but I figured you could die before the completing the domain in your browser

My personal preference is in the order they are listed. But it is a tight decision between all of them. I'd like to here your comments about each of these names and the one you would choose. And why.

rgds
stu

 

[BrandingGo]

just readed two comments by karmako and 1darko saying
"the name doesn't matter" I think domainers should not say such words because we sell domains the name is matter.

here's an example why brand names matter the guy is selling domains on
buyabusinessnamenow.com - squad help marketplace
I am selling items on buyabusinessname.com which name looks more stronger and easy to remember?

 

[1Darko]

just readed two comments by karmako and 1darko saying
"the name doesn't matter" I think domainers should not say such words because we sell domains the name is matter.

here's an example why brand names matter the guy is selling domains on
buyabusinessnamenow.com - squad help marketplace
I am selling items on buyabusinessname.com which name looks more stronger and easy to remember?

Of course the name matters, but he already has a very good name DNStore and my comment was related to the 4 additional options he presented to us. And if you compare this 5 names, non of the 4 given options will in my opinion perform better than the current domain - under the same conditions. There is no need to change the domain. Just improve the marketing - imho.

Disclaimer: I don't operate any domain store so I could be totally wrong and you could lose all your domains and money if you're listening to me .

 

[b2betrade]

Nametrader is nice.

NameShop.org is available if you interested send PM

 

[Name Trader]

Hi @stub I think DNStore is a really cool domain for selling domains to Domainers.
NameTrader is a great name for end user audience.

Here's the solution
Run business on DNStore for domainers
NameTrader is for end-user pricing.

Now that's not a bad idea Means more work tho. I've put it on the todo list of ideas

 

[DN_Hunter]

I think DNStore.com works great, but of the names on your short list I would lean towards NameTrader.com.

I've been wondering if the name of your "Marketplace" matters to end users? I mean is an end-user going to type in DNStore.com or NameTrader.com on their own? Or would they type in the actual domain name they want and have it land at your marketplace?

I think an end-user when seeking out a domain name will quickly learn that DN is short for Domain Name. As long as the Marketplace looks legit and sells domain names, it might not matter (I don't know the answer, just wondering out loud).

 

[marijuanadomain]

whatever you feel is the right one , use it!!

I use mine squarely.com

 

[TURIST]

Name Trader in .com is best name you shown in this thread. For end users 100% it's definatelly more trust in this name than in DN-whatever.
For domainers like me as well even DN prefix is well known.
I like your new brand (I guess it will be Name trader).

 

[redemo]

Hi @stub mate. How about adding a poll to this thread so that the results of your question can be more easily found? Merry Christmas bro!

 

[redemo]

Everybody seems to be insistent on only .com. And I've basically been only looking for .com domains with meanings (domain sales, sell domains, kinda stuff). I have some rather interesting NGTLDs, like domain.domains, domain.markets, and others.

If your target audience in the United Tastes of Hamerica then use dot com. If it's another region then use that C.C.T.L.D. because it's more trustworthy to the local yokels.

 

[Name Trader]

If your target audience in the United Tastes of Hamerica then use dot com. If it's another region then use that C.C.T.L.D. because it's more trustworthy to the local yokels.

Does that mean NGTLDs are a No-No?

 

[redemo]

Does that mean NGTLDs are a No-No?

I think they are cool to use for a personal blog about your cat or something. Would I use a N.G.T.L.D. for a professional business website? Erm, no.

 

[mr-x]

Does that mean NGTLDs are a No-No?

Wouldn't hurt if you're selling ngtld's.

 

[redemo]

Don't complicate things. If your audience is U.S.A. use dot com. It's the only country I would recommend not using the (nonsense) C.C.T.L.D. dot us. There's a reason Namepros uses dot com, and Google, and Amazon, and YouTube, and Facebook, and Twitter, and Instagram, and Linkedin, and Godaddy, and Namesilo, and Yahoo, and Reddit, and Pornhub, and Bing, and Ebay, and espn, and cnn, and fox news, and microsoft, and netflix, and office, and imdb, and target, and pinterest, and duck duck go, and msn, and home depot, and paypal, and and quora, and ups, and tiktok, and stack overflow, and taboola, and fedex, and apple, and washington post, and sharepoint, and samsung, and github, and yelp, and walgreens, and nfl, and entrepreneur, and....................

 

[Name Trader]

Don't complicate things. If your audience is U.S.A. use dot com. It's the only country I would recommend not using the (nonsense) C.C.T.L.D. dot us. There's a reason Namepros uses dot com, and Google, and Amazon, and YouTube, and Facebook, and Twitter, and Instagram, and Linkedin, and Godaddy, and Namesilo, and Yahoo, and Reddit, and Pornhub, and Bing, and Ebay, and espn, and cnn, and fox news, and microsoft, and netflix, and office, and imdb, and target, and pinterest, and duck duck go, and msn, and home depot, and paypal, and and quora, and ups, and tiktok, and stack overflow, and taboola, and fedex, and apple, and washington post, and sharepoint, and samsung, and github, and yelp, and walgreens, and nfl, and entrepreneur, and....................

Well for most of those, they can afford the .com The problem for me is to have any thing close to domain.com or even domainsales.com are not affordable to me. Even if they were available Hence it doesn't matter if I'm are using a brandable, like stub.org or stuub.com, or even stubweb.com.

Anyhow. I'm going to use NameTrader.com. Actually it was last in line when I started this thread. But it was the ovewhelming enthusiasm for it which basically changed my mind. So where's my programmer? I have a bunch of stuff to complete from DNStore.com, which includes some (not all) of the criticism levelled at it in here. Which were already in the works. The reason I disliked it, was because it used "Name" instead of "Domain". But I just don't have anything as good as, or could acquire, as NameTrader.com. So NameTrader.com it will have to be

It might take a while to implement. Because, as I said, my programmer is temporarily awol. I'll keep at him. He's busy.

 

[Ostrados]

I vote for NameTrader which is in my opinion is the best option between the 4 domains you mentioned.

I prefer "Name" over words such as domain, domains, DN. Because "Name" relates to both "Domains" and "Branding" which tells that you are selling quality domains as brand names to startups or established businesses, while "Domain" is inferior and relates to domains only which can be any random domains (not necessarily usable as brand names).

BTW I use EpicName which is my brand & website.

 

[Name Trader]

Looks like my programmer is watching this thread. He just contacted me. Must be watching this thread. Just kidding. About watching this thread. So good news.

 

[redemo]

I'm going to use NameTrader.com.

A wise and hopefully profitable decision mate. You listened to the people whom you intend to serve.

 

[4pm]

+1 for NameTrader from me

not only is it a solid domain name for online business presence
it makes up a good personal brand too:

Stewart "NameTrader" B.
Stuart B. aka NameTrader
(sorry, not sure about the correct spelling)

i'd change my NP nickname to NameTrader as well,,,

..all those subweb, stuub, .org look to me like
<<the guy was trying hard to be creative for cheap but failed nonetheless>>
kind of stuff,,, sorry

...
//only personal subjective imho
best

 

[Domainship]

Nametrade.com is really a good domain.

 

[Steven McEvoy]

Honestly just keep it at DNStore… maybe last year when you were first debating this you should of made the switch… hell you can even make a domain marketplace successful on “hickeeupoop” brand. stop overthinking this and getting feedback from domain investors and not business developers.. they’re going say .com regardless of anything domain you chose. You’re not here to sell your brand you’re here to sell other domains… .com does not matter

Now that stud.com is going to be marketplace I would even bother with stub.


See you next year on part 3