Rebranding — the organizational strategy to re-energize business growth — became fearless in 2019, with more companies willing to take the plunge and several among them pushing the boundaries of the traditional approach to rebranding execution.
Established companies will likely continue the effort to shorten their multi-word names to create that same instant, one-word appeal of startups. Too many meaningless and emotional brand names will adopt shorter, compounded brand names that support their growth strategies. On the new logo design front, companies are leaning toward more mobile app or tile-designed "badge" logos that shadow tech-friendly competitors.
Read more (Forbes)
Established companies will likely continue the effort to shorten their multi-word names to create that same instant, one-word appeal of startups. Too many meaningless and emotional brand names will adopt shorter, compounded brand names that support their growth strategies. On the new logo design front, companies are leaning toward more mobile app or tile-designed "badge" logos that shadow tech-friendly competitors.
Read more (Forbes)