.tv Question about Verisigns recent statement

[MillersCrossing]

as most are aware by now, Verisign recently spoke of the 100% increase in the .tv ext....

They referred to it as a TLD, not ccTLD....did anyone else notice this....basically a statement that they are no longer looking at it as TUVALU in anyway shape or form.......

 

[equity78]

In all fairness it does not matter what Verisign calls it, that is just semantics. The fact of the matter is .tv is the cctld assigned to the Island nation of Tuvalu.

 

[MillersCrossing]

We know its really a cctld....but I think if this is the first time they so publically referred to it as a TLD it is an indication of their estimation of the success of .tv as a branding extension......

 

[equity78]

Maybe James maybe they just left off the cc I don't really know I think they have to be careful calling it a Gtld when it is not.

 

[antonis12]

i think they have always tried to refer to it as a gTLD. I mean, go to www.tv which is a Verisign subsidiary, do you see any reference to Tuvalu there? Never has been any either as far as I know...

EQ is right though, it is just semantics (or marketing)

 

[RPK]

I think James was pointing out that this "marketing" move is a good one for the .tv extension.

 

[antonis12]

and my only point was that it is not a very different marketing move than in the past. (of course it is a good thing, nonetheless, just not a great leap forward)

 

[CarryOn]

Every bit helps I suppose. We can only hope that Verisign is becoming that nuanced in its marketing approach to .TV And that the 100% reg growth is starting to increase interest higher-up within the corporation.

And if this is true, we could expect more……such as an official pricing policy clarification statement or revised language on the registration site. Quinn’s Demand Media interview (Millers great job on that) is comforting for the TV crowd, but the wider world requires more. No better way to insure continued growth and acceptance.