Private IP or SSL certificate

[saytouqeer]

hello to all the members

private IP or SSL certificate is important for the search engine optimization. It helps in SEOor not?

 

[RU]

yes
blogs.wsj.com/digits/2014/04/14/google-may-push-sites-to-use-encryption/
yoast.com/move-website-https-ssl/

 

[Paul]

Both definitely seem to help when deployed properly. I would recommend enforcing SSL/TLS on your site, rather than providing both HTTP and HTTPS.