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What is an aerial banner ad? It is simply a long banner containing a message that is then flown over a crowd to convey that message randomly to them. Banner ads are very popular way to tell of new stores or restaurants, to remind people of established businesses, or to promote political candidates. They are even used to convey birthday wishes or proposals for marriage.
Airplane advertising has been proven effective as a relatively low cost high impact means of advertising. The message is virtually uncontested as it grabs the attention of a large audience and repeats the message many times as the plane flies over the crowd. The cost per contact is unparalleled in the retail world of advertising.
Yes, the ad has a captured audience, no competition for the product, the sound factor of the plane overhead, and the repetition of multiple passes. All this is built into the service. Banner ads are, of course, brief. After all, the audience has just 17 seconds to read them. Yet some ads are more effective than others, and more persuasive in causing others to consider a certain product or service. What makes one banner ad better than another?
A good banner ad must have several factors. The brief message must reach the goal the advertiser has in mind. The message must be readable, it must be catchy, it must be attractive, and it must be easy to remember. Most banner ads are written in seven foot letters so readability is not a problem. The printers will have suggestions on making it attractive. Your job then is to plan a message that both conveys what you want, and is easy to remember.
For decades this little poem has helped people plan an effective ad: There are six honest serving men Who taught me all I knew. Their names are what and when and why And how and where and who. So your first task is to write down everything you really want the audience to learn from your ad. Be specific and concise. Some of the six question words above will not apply to your situation. For example, you may not need to tell them why they should visit your establishment, at least, not yet. But the questions what, when, and where are usually important. The ad may simply tell your name and a website where more information is available that will answer other questions.
Once you finish your list of must know information, then work on the wording until you are satisfied it is the best possible. Short messages are harder to write than long ones. It would be nice to tell the captivated audience all about yourself but the banner simply wouldn't allow that, nor would the people remember it. Perhaps best would be to tell them just enough to get them interested in learning more.
Now that your full message is concise, ask yourself, "Is it easy to remember?" Why is this important? People at a beach or sporting event are normally not going to be prepared to take notes. After all, you ad is a brief diversion from their main purpose in being there. It is good to test your idea on others to see if they think it will be remembered. Take your time to make it catchy. It will be worth the effort.
When you have the message perfected, then it is time to call a banner towing company who can guide you through the process of getting it printed and into the sky. The effort you put into making it just what you want will soon begin to turn into cash. But please choose your advertising company wisely. Watch the video on their website and learn how AirSign has been providing innovative marketing through aerial advertising since 1996.
Airplane advertising has been proven effective as a relatively low cost high impact means of advertising. The message is virtually uncontested as it grabs the attention of a large audience and repeats the message many times as the plane flies over the crowd. The cost per contact is unparalleled in the retail world of advertising.
Yes, the ad has a captured audience, no competition for the product, the sound factor of the plane overhead, and the repetition of multiple passes. All this is built into the service. Banner ads are, of course, brief. After all, the audience has just 17 seconds to read them. Yet some ads are more effective than others, and more persuasive in causing others to consider a certain product or service. What makes one banner ad better than another?
A good banner ad must have several factors. The brief message must reach the goal the advertiser has in mind. The message must be readable, it must be catchy, it must be attractive, and it must be easy to remember. Most banner ads are written in seven foot letters so readability is not a problem. The printers will have suggestions on making it attractive. Your job then is to plan a message that both conveys what you want, and is easy to remember.
For decades this little poem has helped people plan an effective ad: There are six honest serving men Who taught me all I knew. Their names are what and when and why And how and where and who. So your first task is to write down everything you really want the audience to learn from your ad. Be specific and concise. Some of the six question words above will not apply to your situation. For example, you may not need to tell them why they should visit your establishment, at least, not yet. But the questions what, when, and where are usually important. The ad may simply tell your name and a website where more information is available that will answer other questions.
Once you finish your list of must know information, then work on the wording until you are satisfied it is the best possible. Short messages are harder to write than long ones. It would be nice to tell the captivated audience all about yourself but the banner simply wouldn't allow that, nor would the people remember it. Perhaps best would be to tell them just enough to get them interested in learning more.
Now that your full message is concise, ask yourself, "Is it easy to remember?" Why is this important? People at a beach or sporting event are normally not going to be prepared to take notes. After all, you ad is a brief diversion from their main purpose in being there. It is good to test your idea on others to see if they think it will be remembered. Take your time to make it catchy. It will be worth the effort.
When you have the message perfected, then it is time to call a banner towing company who can guide you through the process of getting it printed and into the sky. The effort you put into making it just what you want will soon begin to turn into cash. But please choose your advertising company wisely. Watch the video on their website and learn how AirSign has been providing innovative marketing through aerial advertising since 1996.
