The reason why a certain LLL.se was sold for so high was because a already established company owned it and had invested ALOT of money into the LLL brand.
The buyer was the swedish government......?
Also, "spel" was sold for a very high amounth of money... Spel = Game...................
I'm no expert, but i belive you aint going to sell this very fast..
The $$$ boost is based on those 2 sales...
Forgot, digitaltv was also sold for alot of money, or atleast i seen xxxxxx offer on it, prob viasat who is the buyer...
If you going to sell .se in english, you need very strong words, helps if they also are used in swedish^, like digitaltv.
I'm Swedish myself btw ^:^