Agree, as a user I'm much more likely to remember poker.bi than hotcasinowinningbestpoker.com because that was the only poker name left in the .com space for the owner to register.
I had a friend who uses the net a lot but is not into domains tell me that whenever they see a link for anything other than com/net/org/us they wonder what they're getting into and expect to find either a warez or porn site. As the rest of the world's population comes online ccTLD domains will become more common and these attitudes will fade I believe.
Grats on grabbing the name, just hope those T&Cs don't bite you in the ass..