Kevin,
Being a "Professional Website Designer/Redesigner" doesn't make me an expert on marketing. It would take more than one person to be a full service web design firm, of which I am not. My focus is primarily on the content and design layout, navigation, usability, and graphics of my clientsโ website. My advice to clients would be to seek a marketing professional as well as a copywriter.
Secondly, I am here to help, so "giving away free advice" is not really an issue for me. With that saidโฆ
I would recommend that you read a few books on internet marketing to get a better idea what works and what doesn't. The internet is a different ball game when it comes to marketing and there are several differences between it and more traditional marketing methods. The more you learn about this, the more you'll be able to position yourself on the web.
Here is a list of some books I have found to be very helpful:
Designing and Writing Online Documentation, by William Horton
101 Internet Marketing Tips for Your Business, by Jeff Davidson
Getting Business to Come to You, by Paul and Sarah Edwards, Laura Clampitt Douglas and Laura Clampitt
Search Engine Visibility by Shari Thurow
Net Words by Nick Usborne
I know it looks like a lot to have to read and it will be even more work trying to apply the information to your line of work, but in the long run it will pay off. I wish I could just pass this knowledge on to you, but like I said, Iโm not a marketing expert. I read these books with my business in mind and you will find that you may get something entirely different out of them than I did.
I wish you the very best of luck and please let me know if there is anything more I can do for you.