It's slightly neat enough to brand if you really want to. First thing that came to my mind when looking at it is 'zippy'.
I say 'slightly' neat enough, because it has a small percentage of neat factor but it's still a little clunky and not everyone will think it looks like zippy. An okay name to think of branding, but not sexy or stellar in any way, at least to me.
I'd appraise a reseller value of $45 - 100 for this one, and 100 - 300 for an end user unless they are absolutely in love with it, then maybe a little more.
Not bad, guess it depends on what kind of vision you have for development