...while the name may not be worthless in itself, it will take a certain amount of work to market the product to an interested party. I have the same challenge with the "TheSilent99".
While mine is topical and could have a shorter shelf life due to that, yours sounds like a nice name for a magazine and more durable as such.
The ONLY rule that I abide by in appraisals is I NEVER, NEVER, N-E-V-E-R pay for an appraisal, period. Especially when a potential buyer suggests or demands one. They can do that themselves.
So, to recap...I NEVER, NEVER, NEVER PAY FOR AN APPRAISAL!
That's about it...