I could see a cereal company like Special K or a yogurt company like Dannon rallying a marketing campaign around this name. Also I could see this as the name of an actual product like say a protein bar. I don't see any TM's at this time on it.
I'd recommend developing it in a way that would be the opposite of any target audience with NO ADS. After some time start marketing it.
Reseller I could see high xx to low xxx for someone that wants to find that big end user. To find the end user youself I think you could get well into the thousands. But it's not going to happen fast.
Nice name, best of your portfolio I've seen so far.