Name could be developped easily if related to something like penny-stocks. Not all that hard to be creative on that. Market is there too, people like money-related games and mini-investments. Problem is that the software wil set you back 10 - 15 k minimum. But hey, on the other side it could have loads of participants and that can create a handsome income.
The name itsef is great. The logo is horrific, but that could very well be why I can't say I dislike it. It has 'something'. Connect a Super-Mario like sound to it and you're done.